Published on : Thursday, December 3, 2015
The international food and hospitality scene is heating up, with Asia taking the lead. In six months, the region’s premier industry event, FHA2016 (Food&HotelAsia2016) will bring more than 300 first-time exhibitors to the region’s most established and comprehensive food and hospitality trade show, including a host of new international group pavilion entrants.
The new exhibitors will bring with them, a range of new products and ingredients, equipment and supplies, and best-of-breed services. This results in a bigger and more diverse exhibition profile, offering more choices than ever before to industry buyers, and adds to FHA’s appeal as the tradeshow to see and be seen at.
For the 2016 event, many new local and international companies joining us for the very first time. This is a firm reflection of the importance the industry places in the event, and solidifies its position as the event of choice for food and hospitality players, mega and small, from across the region and beyond,” says Ms. Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services, organiser of FHA.
India’s hospitality industry set for strong growth
Outlook for the hospitality industry in India is positive, following the government’s efforts to boost tourism to the country. According to India Brand Equity Foundation (IBEF), the total market size of the tourism and hospitality industry in India is expected to grow to US$418.9 billion by 2022. FHA2016 will be a significant platform for Indian participants to network, source for the latest technologies and products, as well as share knowledge and ideas with industry experts and peers. Some of the confirmed exhibitors from India include Field Fresh Foods, King Metal Works, Ice Boy Machines, B3 Innovision, Matts Corner India and Saraf Trading Corporation.
Held from 12 to 15 April at the Singapore Expo, FHA2016 will feature six specialised exhibitions, namely FoodAsia, Hotel Asia, SpecialityCoffee&Tea, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology, each with their own unique themes and areas of focus. Adding to the holistic experience, FHA2016 will also host a series of activities including intense, prestigious competitions targeting professionals from specific groups and sectors of the food and hospitality industry. These include the FHA Culinary Challenge 2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian Pastry Cup 2016.
The last edition of FHA in 2014 garnered the attention of more than 65,000 trade attendees and played host to about 3,000 exhibitors from 65 countries and regions.
Many firsts at FHA2016 in 38 years
One of Singapore Exhibition Services’s flagship industry events, FHA2016 will highlight many firsts, including:
• First-time exhibitors: Local conglomerates such as Boon Tong Kee, Fraser & Neave, Lam Soon, Owl International and Yeo Hiap Seng will take the stage with approximately 3,000 returning exhibitors. Also joining the line-up of new exhibitors is a host of global brands, including Arla, Blue Diamond Growers, Scelta Mushrooms, SodaStream Professional, and many more.
• First-time international group pavilions: Algeria, Hungary, Poland, The Netherlands
• First outdoor extension: For the first time, space at FHA2016 will be extended to accommodate exhibitors from FoodAsia
• First ProWine ASIA: With Messe Düsseldorf Asia, Singapore Exhibition Services will bring the first ProWine ASIA exhibition to Southeast Asia – co-located with FHA2016. Modelled after the globally recognised wine and spirit trade fair ProWein in Düsseldorf, ProWine ASIA will tap into Messe Düsseldorf’s wealth of experience, expertise and standing as the business-promoting order platform for international wine and spirits segment. Through the staging of ProWine ASIA, FHA will be able to grow and extend its existing wine and spirits segment.
• First Sweet High Tea challenge: Part of the renowned FHA Culinary Challenge, the new Sweet High Tea Challenge, open to teams from hotels, restaurants, confectionaries, airlines, culinary training institutes and catering establishments, will see teams of two competing to impress judges with a high tea set for six.
• First Hotels & Resorts Management conference track: This track will explore topics on suitable business models for hospitality owners, the use of smart technology for operational efficiency, sustainable hotel design and new design trends for hotels and resorts, as well as an update on new hospitality projects in the Asian region
Industry experts to share perspectives and knowledge
Held in conjunction with the exhibition, the FHA2016 International Conference will discuss key issues affecting the food and hospitality industry, looking at commercial opportunities for hotels, green hotel design, big data analytics for smart operations, and food traceability, to name a few. Joint plenary sessions featuring CEO Insights, Stakeholders Panel Discussions and think tanks will see experts from around the world sharing their perspectives and views on the latest trends in the food and hospitality sectors.
Inaugural ProWine ASIA 2016 attracts strong international participation
To date, ProWine ASIA 2016 has received a strong vote of confidence from both international group pavilions and individual exhibitors across 17 countries and regions, including Australia, Austria, Argentina, Canada, Chile, France, Germany, Greece, Hungary, Italy, Japan, Portugal, Russia, Singapore, South Africa, Spain and USA. This strong international participation reflects the growing market opportunities in the region, which will see seven million new prospective drinkers, join the market yearly, with a 13 percent increase in spending.
ProWine ASIA 2016 is a valuable and opportune platform for industry players to network and close fruitful collaborations, with its impressive representation from all relevant wine producing nations and regions, including ‘newcomers’ to the international wine business. Trade visitors to the event can look forward to participate in more than 300 tasting sessions, masterclasses, in-depth seminars, lectures and presentations hosted by various key industry players. They will also get a chance to take part in specially crafted workshops that will cover topics including autochthonous grape varieties and the diversity of wine.
FHA2016 & ProWine ASIA 2016 Combined Projected Statistics
– Exhibition Area: 100,500sqm
– No. of Exhibitors: 3,350 from 70 countries/regions (80% from overseas)
– Group Participation: 66
Tags: FHA2016 (Food&HotelAsia2016), India Brand Equity Foundation (IBEF)
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