Published on : Saturday, August 13, 2016
In celebration of the added benefits the SMG-managed Greater Columbus Convention Center’s (GCCC) $125 million expansion & renovation will bring to clients, the sales department has created a “Come Grow with Us” flower-growing competition among them.
“The idea is that the GCCC is growing in size and capabilities and we would love for our customers to join us in celebrating,” said Sherry Chambers, GCCC senior director of sales.
“Whether their events are growing or they are just growing the plants, it’s all part of the teamwork honoring the growth of our facility and city through a fun competition.”
Sales managers delivered to dozens of participating clients the flower pots, growing soil, marigold seeds, plant food and instructions needed to participate. The “unofficial rules and regulations” are simply to keep the flowers in the original pots and not swap them for flowers that are artificial or grown in nurseries.
After the flowers are delivered, sales managers visit the contestants every two weeks to measure and photograph plant growth.
Marigold-growing kits are also being delivered to some Columbus media outlets this week in the hope that they will join the fun in their own category and generate a “ratings war” based solely upon plant growth.
All participants will be invited to a reception at the GCCC in September for final judging, refreshments and prizes.
“As we elevate the guest experience at the GCCC, this is another way to engage our customers in the excitement of the expansion and renovation,” added Sue Graves, GCCC assistant general manager.
“Our clients are long-established partners in our progress,” said John R. Page, GCCC general manager. “Now we’ll see which ones can grow the most magnificent marigolds.”
The Greater Columbus Convention Center, located in downtown Columbus, hosted an estimated 2.5 million visitors in 2015. The facility is owned by the Franklin County Convention Facilities Authority and is managed by SMG.
Founded in 1977, SMG provides management services to more than 240 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide.