Published on : Friday, January 31, 2014
eRevMax has released an infographic titled ‘The Indian Traveller 2014’, which offers key insights on new age Indian travellers, as per a release. eRevMax is an online hotel distribution and channel management solutions provider, The infographic, based on several market studies, shows that despite a relatively slower economic growth and foreign exchange volatility, over 15 million Indian travellers are planning a foreign trip. Dubai and Singapore have maintained the positions as the most popular destinations for Indians.
As per the infographic, 33 per cent of all travel related queries are made through mobile devices. Indian business travellers have adapted to mobile bookings, and 39 per cent of them are making travel arrangements including reservations through a mobile device. eRevMax suggests Indian hotel Online Travel Agnets (OTAs) to focus more on mobile marketing and invest in mobile optimised websites.
The report shows 51 per cent searches done online are rated to travel. Indians begin their travel planning through a search engine with 70 per cent destination selection being done through online search. Hotels tops the list, with 54 per cent of all travel related searches are on accommodation. Further, according to infographic, India has the third largest Facebook users. Social media has become the norm with 40 per cent travellers consulting friends on social networking sites. Most four- and five-star hotels in important cities have realised the huge opportunity social media offers, and have made an active presence, shows the infographic.
Tags: eRevMax
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