Growing Tasmania’s Tourism Industry

Published on : Tuesday, June 3, 2014

tourism-tasmania-logo-300x123The Liberal Government has set a target of growing our tourism industry to 1.5 million visitors per year, creating 8,000 new jobs.

QantasLink’s decision to replace its 737 and Q400 planes with Boeing 717 jets will assist in Tasmania reaching that visitor milestone.

 

The jets will include business class seats, which have been missing on the Tasmanian route, and individual in-flight entertainment.

 

The Liberal Government is getting on with the job of delivering our plan for the long-term future of Tasmania.
 
Key to this is to build the tourism sector.

By working cooperatively with Qantas, we have been able to secure the future of their contact centre and 246 jobs.

 

In addition, one of the jets has been newly branded the Tassie Devil, making it a great flying advertisement for the state.

 

The new jets and branding are an example of the benefits of the landmark $4.35 million, three-year partnership deal between Qantas and Tourism Tasmania.

 

This agreement has seen joint marketing initiatives introduced in key markets domestically and overseas to attract more visitors to Tasmania.

 

This is another example of the Liberal Government working cooperatively with industry to get positive outcomes.
 

 

Source:- Tourism Tasmania

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