GuestLogix travel retailing platform enables Asia Miles Members to travel further with miles

Published on : Wednesday, June 3, 2015

openjawGuestLogix Inc., the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, announced that its subsidiary, OpenJaw Technologies, is providing a dynamic travel redemption platform for one of Asia’s leading travel and lifestyle rewards programmes, Asia Miles.



The t-Retail Platform enables Asia Miles’ seven million members to search, browse and seamlessly redeem miles for a range of travel products on the official website with sales and servicing via the agent channel provided by a Contact Centre interface. Asia Miles is the first Loyalty business in Asia to go live with the t-Retail Platform.



Through the application of merchandising rules, the OpenJaw t-Retail Platform provides dynamic pricing for car and hotel products, affording Asia Miles with a greater degree of flexibility to meet changing market conditions.



An inspiring browse and search interface, which includes an interactive map search, filter and sort tools (e.g. by depot location, car group, price, date) makes it easy for members to discover and find the ideal car reward. A similar hotel shopping interface features “Sort by Recommended” or “Sort by Miles” and also displays TripAdvisor ratings for over 60,000 hotels.



“The travel industry has been successful in transforming passengers into loyal customers who value the redemption currency, however, the ability to redeem miles for desirable products is the key to ongoing success. We are excited to provide Asia Miles with a platform that enables greater access to rewards, which we believe will in turn engage and grow its membership base into the future,” said Brett Proud, President & CEO of GuestLogix.



“Asia Miles is keen to develop new initiatives on the digital platform in order to strengthen members’ overall experience, providing them with more options and greater convenience with regards to earning miles and redeeming awards,” said Michael Yung, Asia Miles Head of eProduct & Technology Planning. “Through this enhanced online redemption experience, members will find the easily accessible, detailed information helpful for making better informed decisions. Hotel and car rental award redemptions are among the most popular with our members who now enjoy the streamlined redemption process and instant confirmation. Since the platform launch in October 2014, we have seen a nearly 10 fold increase in miles redeemed.”



“OpenJaw has a strong history of delivering innovation in travel redemption and we are delighted to extend our expertise to Asia Miles and to add a market-leading reward programme in Asia to our portfolio,” said Kieron Branagan, Managing Director, OpenJaw Business Unit at GuestLogix.

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