Published on : Wednesday, March 19, 2014
Inter Continental Hotels Group’s (IHG) Hotel Indigo® brand has signed its third location in Miami, bringing guests together with another of the city’s distinct neighborhoods. Every Hotel Indigo property is uniquely designed to reflect the culture, character, and
history of its surrounding neighborhood, and this hotel will delve into the story of the Brickell neighborhood, once known as Miami’s “Millionaire’s Row” and now considered a living cultural mosaic. With a rich multicultural heritage of Latin, Spanish and Native American influences, Brickell today serves as the heart of the U.S. international finance community as well as one of the largest financial districts in the country.
“Each of our hotels has a unique neighborhood story that is woven throughout the guest experience, from the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel’s design,” said Mary Winslow, director, Americas Brand Management, Hotel Indigo. “We think Brickell has an undiscovered story that many people don’t know about, and we look forward to helping guests discover something new when they visit.”
The Hotel Indigo Miami Brickell, expected to open in late 2016, will be located at 145 SW 11th St., blocks from historic Brickell Avenue and Downtown Miami. The new-build $48 million property will have approximately 2,000 sq. feet of meeting space, a full restaurant, fitness center, and an outdoor pool with its own bar and grill. Guestrooms will feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms. Guests and locals will enjoy a great neighborhood bar with seasonal and locally sourced food in a stylish environment. The hotel will feature the brand’s new Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood, and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.
The 24-story, 140-room hotel is a joint-venture by HES Group and Sunview Companies, and will be franchised by an affiliate of IHG.
“Brickell is the neighborhood local residents vie for. Its unique blend of arts, culture, business and technology ensures our guests will experience everything that makes this area special. We are thrilled to enrich this already exciting community in partnership with IHG and the Hotel Indigo brand,” said Pedro Villar, CEO, Sunview Companies.
“We are very happy to be a part of IHG and the Hotel Indigo brand,” said Francisco Arocha, CEO, HES Group. “This is a strong location for the brand given Miami’s diversity and various business offices, and we look forward to bringing the neighborhood’s unique story to life while also providing the consistencies that guests expect from an established global hotel brand.”
In addition to this signing, the Hotel Indigo brand recently announced new properties set to open in three major European cities, Hotel Indigo St. Petersburg Tchaikovskogo, Hotel Indigo Madrid Gran Via and Hotel Indigo Rome St. George.
The Miami Brickell hotel will participate in IHG’s guest loyalty program, IHG® Rewards Club. The industry’s first and largest rewards program with over 77 million members is free and guests can enroll at IHGRewardsClub.com, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,700 hotels worldwide. The scale and diversity of the IHG fa