Published on : Tuesday, December 10, 2013
Hyatt is #SharingJoy this holiday season by raising awareness and support for the international education nonprofit organization, Room to Read, while inviting the Hyatt community to help expand the impact.
Through a $25,000 gift to help build new school libraries and establish reading mentoring programs in India, Hyatt will expand the impact of its corporate philanthropy program, Ready To Thrive, which supports global education and literacy programs and provides a launching point for learning and success. But more than just a one-time gift, Hyatt is also inviting guests and community partners to take part in #SharingJoy and making a difference by using social media to help raise awareness for global literacy and extend the impact of the company’s philanthropic donation to reach its desired pledge of $100,000.
Recipients of Hyatt’s holiday e-card and the hotel chain’s social networks are invited to post a special message from Hyatt on Facebook, Twitter, Google+, LinkedIn and Weibo that includes the hashtag #SharingJoy and encourages others to also post a message with the same hashtag. Hyatt will match each new #SharingJoy post with an additional $1 donation to help reach the company’s pledge of up to $100,000.
“Any company can simply write a check, but we want to do more to tackle the critical challenge of illiteracy,” said Brigitta Witt, Vice President of Corporate Responsibility for Hyatt Hotels & Resorts. “By actively engaging our passionate guests, associates and community partners to share their own stories of inspiration, giving and joy, we hope to raise awareness and build a global network of support that will last long after the holidays.”
Hyatt has also launched a dedicated Share the Joy Tumblr page to help the public follow the progress of the campaign and track shares. The Tumblr page also highlights stories of local community causes championed by its hotels around the world through the company’s annual Hyatt Community Grants program.
Hyatt Community Grants are a key component of Hyatt Thrive – Hyatt’s global corporate responsibility platform – that encourages hotels worldwide to identify and nominate local nonprofits for funding consideration. The program builds on Hyatt’s belief that no one better understands a community’s most pressing issues – and their solutions – than those that live and work there.
“Through the Hyatt Community Grants program, we are able to recognize nonprofits in cities around the world that are committed to addressing the greatest needs in their own communities,” said Witt. “Showcasing the stories of changed lives through our holiday campaign helps remind us how important it is to invest in our communities around the world that we call home.”
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