IHG expands its Holiday Inn Express® brand in Germany

Published on : Wednesday, December 18, 2013

ihg (1)InterContinental Hotels Group (IHG®), one of the world’s largest hotel companies, today announces the expansion of its Holiday Inn Express® brand in Germany with the signing of two more hotels: Holiday Inn Express Hamburg – City Hauptbahnhof and Holiday Inn Express Freiburg – City. These franchised hotels are part of a multiple development agreement (MDA) with IHG’s long standing lessee partner Foremost Hospitality HIEX GmbH.

Holiday Inn Express Hamburg – City Hauptbahnhof will join its sister properties Holiday Inn Express Hamburg – City Centre and Holiday Inn Express Hamburg – St. Pauli Messe in one of Germany’s most iconic cities. The 117- room, newly constructed property will be the first of the two to open next year. The hotel will be located close to Hamburg Central Station which links the city centre to the airport, neighbouring museums, the central square and new residential and office development HafenCity. The hotel is set to attract both leisure and business clientele.

Meanwhile the 120-room Holiday Inn Express Freiburg – City, due to open in 2015, will be the first Holiday Inn Express hotel in Freiburg. The city’s accessible location close to the borders with France and Switzerland, coupled with its close proximity to Germany’s Black Forest region, is expected to provide the hotel with a steady influx of leisure travellers.

Martin Bowen, Associate Vice President of Development, Germany, IHG said: “MDA agreements are a major part of our growth strategy for Germany so we’re delighted to see the next two properties under this agreement come to fruition. We know that hotels developed by Foremost always deliver outstanding quality and performance and are great representations of the Holiday Inn Express brand. ”

Hurbert Van de Loo, Managing Director of Foremost Hospitality HIEX GmbH said: “The Holiday Inn Express brand meets the needs of our guests exceptionally well and also delivers great financial performance so it’s a win-win situation. We look forward to continuing on our relationship with IHG to develop more great hotels in the future.”

Launched in 1991, Holiday Inn Express is one of the largest and fastest growing brands in the hotel industry. With over 2,200* hotels in 31 countries around the world; the brand is one of IHG’s biggest growth engines. An average of two Holiday Inn Express hotels open every week, and there are 471* hotels in the global pipeline set to open over the next three to five years, with Germany and the UK identified as key growth areas for the brand.

IHG currently has 61 hotels open in Germany and 14 in its development pipeline which are anticipated to open in the coming years.

The Holiday Express brand also participates in IHG’s guest loyalty programme, IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with 76 million members.

Source:- IHG


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