Increased demand for inbound and outbound MICE business reflects strong line-up for IBTM India

Published on : Tuesday, July 8, 2014

IBTMThe importance of the Indian outbound and inbound MICE market is reflected in the number and quality of Hosted Buyers heading to the top rated business destination of Chennai for the second edition of IBTM India, taking place from 3-5 September 2014.


According to the Euromonitor International Report ‘Passport Flows Inbound and Outbound India’, India’s businesses are fast becoming more international and increasingly seeking new and unexplored destinations across the globe, for MICE and business travel. In fact, in 2012, MICE and business travel accounted for 32% of all outbound travel, totalling 4.9 million trips, this is set to increase by an estimated 62% by 2017.


The report also highlights the rapid development of its MICE facilities along with easy access from worldwide destinations; India has emerged as one of the most sought after MICE destinations. In 2012, inbound MICE and business travel accounted for 41% of all inbound travel totalling 2.9 million trips and is set to increase by an estimated 73% by 2017.


IBTM India is providing 50 Indian and 50 international suppliers, including Hotels and Venues, National/State Tourism Organisations and Convention Bureaux, Travel Management Companies, Destination Management Companies, Event Management Companies, Professional Conference Organisers, Airlines, Technology, Business Travel and MICE related suppliers, the opportunity to showcase their products and services in an exclusive table-top environment to an Indian and international audience of 100 Hosted Buyers attending from associations, major corporate organisations and third party MICE agencies, all of whom will have proven purchasing power and guaranteed business to place in India and globally.

Shinu Pillai, Project Manager – IBTM India and Africa, Reed Travel Exhibitions, commented, “Exhibiting at IBTM India is a time efficient and cost effective way for MICE and business travel suppliers to achieve their company objectives, they will be able to generate new sales leads, enter new markets, increase brand awareness and save time and money by receiving up to 36 pre-scheduled appointments, through a mutual matching system, with top level buyers in 2.5 days of focussed business, networking and education.”


“As the world’s largest organiser for meetings and incentive exhibitions, we are committed to providing all of our attendees with the best level of return on investment for their participation,” Pillai added.

Hosted Buyers from around the globe, who have been confirmed for IBTM India 2014, include: World Council of Young Doctors and Health Administrators (Russia), Provident Capital Group (Hong Kong), ICO Kongress Organisation (Germany), BIT Congress Inc. (China), Alhamrani Group of Companies (Saudi Arabia) as well as Hosted Buyers from India including: Deloitte Shared Services India, Global Cynergies, Omraaga Corporate Services, EBEAM Solutions and International Academy of Periodontology.

Kapil Arora, Director-MICE of Travel Wizard, New Delhi, India, and qualified Hosted Buyer, commented, “I understand IBTM events are the leading global events for the meetings and events industry, taking place in many key destinations globally. I have attended many events organised by Reed Travel Exhibitions in the past and have found them always to be very fruitful, educationally thought provoking and great for business networking. I am expecting the same from IBTM India. As a MICE specialist company we have always found the IBTM portfolio to be very helpful in increasing our MICE business and networking with suppliers. We are very much looking forward to attending this year’s show.”

Verena Jandak, CMP, Marketing Manager (USA, Canada, Australia, India),Vienna Convention Bureau, Vienna Tourist Board, who is exhibiting at IBTM India 2014 and exhibited at last year’s show commented, “Chennai as a MICE destination has great potential and it has not yet been used much for any other meetings industry events, that is why I consider this a smart move!”


“Attending IBTM India 2013 as an exhibitor was very successful in all respects for us. The quality of the buyers was very good, as well as the concept and the organisation of the event! We are very much looking forward to the 2014 edition, where we will meet new clients and reinforce existing relationships with others. IBTM India, hosted in Chennai will provide us with a great and qualitative platform for us to do so,” Jandak added.



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