Published on : Tuesday, January 13, 2015
The Ministry of Indian tourism is chalking out multi-dimensional plans to increase its global share in the current calendar year. The Minister of State for Tourism (Independent Charge), Culture (Independent Charge) and Civil Aviation, Dr Mahesh Sharma said that the Government aims to achieve one percent share in global tourism arrivals by 2015. He was speaking at ‘Make in India’ National Workshop on Tourism, Media, and Entertainment in New Delhi.
Dr Mahesh Sharma said that to achieve this target a multi-pronged strategy is being worked out. The focus of the Government is on improving the cleanliness, hospitality and safety aspects of Tourism, he added. Also the synergy of the three Ministries i.e. Tourism, Culture, and Civil Aviation will be improved substantially to take tourism to new heights, he said.
The Ministry of Tourism has allotted Rs 500 crore for the development of theme based tourist circuits. Accordingly, the Tourism Ministry has drawn plans for the development of five important circuits i.e. Ganga circuit, Krishna circuit, Buddha circuit, North East circuit, and Kerala circuit. Elaborating the new initiatives, Dr Sharma said that a ‘Cruise plan’ will be ready for implementation soon. Similarly, a comprehensive plan will be prepared with the Ministry of Environment and Forests for promoting wild life tourism.
Dr Sharma said that since Dhabas along the highways are very popular among tourists, the Dhaba owners will be trained to provide hygienic food to tourists and travellers. Similarly, the souvenir industry should be developed to give boost to local skills and craftsmanship.
Secretary (Tourism) Shri Lalit Panwar said that the Ministry is taking several new measures to re-launch tourism and taking India’s rich cultural heritage to all corners of the world.
Tags: Indian Ministry of Tourism
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