Influential international media enjoy Wild Atlantic Way super showcase

Published on : Monday, August 18, 2014

WAW-fam-small-300x187Key international media with an overall reach of over 4.6 million arrived in Ireland today as part of a series of “super showcase events” organised by Fáilte Ireland. The group will be taken on a journey of a lifetime along the Wild Atlantic Way, Ireland’s first long-distance touring route.


Fáilte Ireland is investing €10 million during 2014 in the route which stretches from the Inishowen Peninsula in Donegal to Kinsale in County Cork and already the new attraction is garnering significant interest overseas.


Welcoming the group, International Publicity Manager with Fáilte Ireland Aisling Travers said –

“We are delighted to welcome these influential media groups to Ireland and to the Wild Atlantic Way.  I have no doubt they will be impressed with the world’s longest touring route through some of Ireland’s most beautiful places.

“The Wild Atlantic Way, being a project of scale, gives Ireland a stand-out proposition with which to cut through all the chatter in overseas markets and offer something distinctive, original and appealing to overseas visitors.  That’s why it is imperative we invite key overseas media to enjoy all it has to offer.”

The travelling group cover a wide range of markets such as US, Germany and China as well as Canada and South Africa.  Their itinerary will showcase the southern route of the Wild Atlantic Way taking in counties Clare and Kerry with trips planned for the Burren, Cliffs of Moher and Doolin Cave before heading south to visit Tralee and Dingle.


In addition to this group, Finnish travel blogger Satu Vänskä-Westgarth recently started a journey of discovery along the Wild Atlantic Way cycling the entire 2,500 km route over the next few weeks.  Also arriving this weekend are a group of influential Indian tour operators (including Thomas Cook India) who will be meeting with members of the Irish tourism trade on Monday in Dublin before heading off around the country for a week-long familiarisation trip.


Already this year, Fáilte Ireland has hosted and designed itineraries for 851 international media from 19 different markets bringing with them a wealth of publicity.

Fiona Monaghan, Fáilte Ireland’s Head of Project for the Wild Atlantic Way believes the route will be a real game changer for Irish tourism –

“Unlike The Gathering, the Wild Atlantic way is not a ‘one-off’ but rather an evolving project which will build and develop over the years. However, I believe that it can equal The Gathering in one way and that is how it will impact those counties it traverses.


“With its capacity to drive extra visitor footfall, mobilise communities and showcase the best of this country, the Wild Atlantic Way is set to be one of the most significant developments in modern Irish tourism and to be a significant engine of regeneration for rural Ireland.”

The development of the Wild Atlantic Way is an evolving long term development project starting with the route and the Signature Discovery Points with further interpretation and touring loops with various enhancements coming on stream over the next few years.


Source:- Failte Ireland

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