International Spending Shows Sector’s Value

Published on : Wednesday, April 30, 2014

ttfInternational visitors to Australia are spending almost $29 billion each year, demonstrating the value of the visitor economy and the need for ongoing investment, according to peak national industry body Tourism & Transport Forum (TTF).

Tourism Research Australia has today released the International Visitor Survey for the year ending December 2013, showing overall international visitor spending in Australia up 6 per cent to $28.9 billion.

TTF Chief Executive Ken Morrison said the International Visitor Survey demonstrates the sector’s capacity as a serious economic development strategy for Australia.


“International visitors are spending $80 million dollars across Australia every day,” Mr Morrison said.

“In addition, every dollar earned by tourism generates another 87 cents elsewhere in the Australian economy. The tourism industry has a very long value chain that benefits businesses and communities all over the country.

“Tourism contributes $42.3 billion in direct GDP each year. It also supports over 280,000 businesses and 543,700 direct jobs across the country.

“A strong visitor economy will create even more employment and investment opportunities in a number of sectors including accommodation, hospitality, retail and entertainment.

“With state and federal budgets to be handed down in the coming weeks, TTF is seeking an increased commitment from governments to support the visitor economy which performs so strongly for Australia.


“Tourism marketing and events authorities around Australia needs sufficient funding to continue its outstanding research and marketing programs that promote Australia to the world.


“To accompany this, TTF will be calling on the government to reform policy settings to cut the time, cost and complexity of visa applications, particularly for our Asian visitors who are among the biggest spenders.

“The strength of the visitor economy also depends on world-class product development, investment and innovation to help Australia stand out from the crowd.

“Increased investment and the right policy settings will help confirm the tourism industry as an economic development strategy for Australia.”



Source:- TTF

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