Published on : Wednesday, September 24, 2014
Tourism Ireland invited a leading French business tourism agency – called Boulevard de la Stim – and some of its top business tourism client buyers on a fact-finding visit to Ireland this week, in conjunction with Dublin-based destination management company, Irish Horizons.
The influential French group – all involved in organising international conferences, meetings and events around the world – was here to discover more about the world-class facilities and accommodation on offer in Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. So far this year, Boulevard de la Stim has been responsible for bringing about 600 corporate clients to Ireland, with an additional 450 clients due to arrive here before the end of the year.
The group’s whistle-stop visit included a golf lesson at the K Club, a tour of Glendalough, visits to the Guinness Storehouse and Trinity College in Dublin, as well as an evening at the dogs at Shelbourne Park.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Tourism Ireland is delighted that these key French business tourism buyers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are an invaluable part of our overall promotional programme to build awareness of what the island of Ireland has to offer the business tourism sector in France.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland – with five partners – is also attending Meedex (business tourism workshop) in Paris this week.
Tags: Tourism Ireland