ITB Asia cements commitment to Asia Pacific through three-year partnership

Published on : Monday, October 24, 2016

ITB-AsiaSingapore will continue to be home to the next
three editions of the region’s leading travel trade show – ITB Asia. Messe Berlin (Singapore), the organisers of the event, have announced the extension of its milestone partnership with the Singapore Tourism Board (STB) from 2017 –
2019, as it looks to continue supporting ITB Asia’s impact in the region,

bringing a full range of innovative travel products, services and high powered content that
cater to new and growing segments in corporate, leisure and MICE travel.

This also marks Singapore as the official partner country for 2017, acting as a
platform designed to showcase the best of the country to thousands of travel
industry leaders from Asia and around the world. Singapore commands an
enormous presence in the world today and is lauded as one of the most influential
and fastest growing travel market.


ITB Asia’s well-known existence here over the past eight years will continue to see the creation of seamless business connections for the industry. “Next year, ITB Asia will be momentous as we celebrate the show’s 10th anniversary.


Visitors, delegates and partners can expect a dedicated ‘Corporate
Travel Day’ and ‘Hotel Day’, lined up with an exciting full day of conference
programmes catered to these fast-growing sectors. Our partnership with STB
comes at an opportune time and we are extremely pleased to be working in
collaboration with them to boost our efforts in continually making ITB Asia the
region’s go-to think tank and networking platform for all players in the travel value
chain,” said Dr. Martin Buck, Senior Vice President, Messe Berlin GmbH.

“We share a common vision with Messe Berlin for ITB Asia, which is to create
opportunities for the Asia-Pacific travel trade industry to collaborate and grow,”
said Ms. Melissa Ow, Deputy Chief Executive of the Singapore Tourism Board
(STB). “ITB Asia has grown well since its inaugural show in 2008, delivering
strong content and memorable experiences for delegates over the past nine
years. We look forward to working with Messe Berlin to further entrench it as the
leading travel trade show in the Asia-Pacific region.”


The ninth edition of ITB Asia came to a close today at the Sands Expo and
Convention Centre, Marina Bay Sands in Singapore, with 846 exhibitors from 110
countries, and 895 buyers. The show also attracted more than 10,876 attendees.

Source:- ITB

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