Published on : Tuesday, March 25, 2014
Asia-Pacific’s leading Corporate Travel conference and exhibition for the region’s industry professionals has sealed in sponsorship from big name hospitality and travel technology brands, eager to leverage on the opportunity to exclusively engage the 150 quality attending corporate travel buyers.
CTW Asia-Pacific’s track record of delivering this key buying segment cements Oakwood World (APAC) acknowledgement of CTW Asia-Pacific as a powerful platform that provides outreach to the corporate segment. Said the brand’s Managing Director, Craig Ryan, “The event’s ability to attract valuable decision makers involved in corporate travel procurement has been the key motivating factor in our leap to be a first-time CTW Asia-Pacific sponsor. The show has proved to be a very important one in the annual calendar of corporate travel managers in Asia-Pacific. Being a sponsor ensures we are able to directly engage and better acquaint the industry with the Oakwood Worldwide brand and its suite of accommodation solutions.”
Sharing the same sentiments is returning sponsor Travelport, who already had a successful experience last year. The company’s Corporate Account Director, Dirk Mertens elaborated, “By exclusively hosting a segment for the event’s attendees, we had a captive platform to interact with corporate travel professionals from around the region. As a result of this direct engagement, we gained a deeper understanding of the needs of business travellers.”
He added, “The feedback we received from these corporate professionals goes into ensuring we provide the right solutions for them. Returning as a sponsor enables us to meet with new corporate professionals and build on the working relationships we had forged with this sector in 2013.”
As the only event in the Asia region with the largest hosting program for Corporate Travel Buyers, CTW Asia-Pacific validates and handpicks 150 applicants from diverse industries across the region every year. The event receives interest from over 400 registrants throughout the year. Successful delegates hosted to each CTW Asia-Pacific comprise of key decision makers who plan, execute, influence corporate travel matters within their organisations.
Ooi Peng Ee, General Manager of event organiser TTG Events, highlighted the benefits of sponsoring at CTW Asia-Pacific. “What makes CTW Asia-Pacific unique is the opportunity to connect with coveted corporate professionals in the region at one location. Corporations based in Asia are one of the biggest procurers of travel products and services in the world. We thus, understand the value of the access that CTW Asia-Pacific offers to global and regional suppliers wanting to grow in tandem with such a promising, but elusive demand market.”
Source:- IT&CM Asia
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