Published on : Tuesday, March 25, 2014
Auckland Tourism, Events and Economic Development (ATEED) approve the new national tourism agenda to support Auckland’s approach to grow the visitor economy in line with the targets in its 10-year Auckland Visitor Plan.
The plan which strongly reflects the framework ‘Tourism 2025 – Growing Value Together’ aims to double the contribution from the Auckland visitor economy, growing it from $3.33 billion in 2010 to $6 billion annually in 2021.
The Chief Executive of ATEED, Brett O’Riley says, “The framework is based around ‘growing value together’ and that is pivotal to our approach for marketing Auckland. Partnering with airlines, travel sellers, Tourism New Zealand and other regional tourism organisations is our consistent and proven way of working.”
Partnering with Flight Centre Australia, ATEED has already helped encouraging a considerable increase in arrivals from Auckland’s largest visitor market.
Currently in its second year, the joint venture targets to build on the success of year one, which generated over 15,000 new Australian holidaymakers and drove $12.9 million into the Auckland economy.
Another key aspect of the Auckland Visitor Plan is targeting for value.
ATEED in association with local tourism operators is promoting Auckland as a first-class holiday destination in China, Auckland’s second largest international market.
ATEED is aiming specific groups of guests to offer experiences such as golf, equine and marine coupled with extravagance lodging, quality food and wine
Tags: : Auckland Tourism Support Tourism
|
||
   
|
||
