Kenya promotes tourism to attract Koreans

Published on : Tuesday, March 4, 2014

kenyan-flag-300x198The Kenyan Embasst hosted a tourism promotion event in collaboration with the Kenya Tourism Board (KTB) in Seoul and Busan on Wednesday and Thursday, respectively.


During a speech to the Magical Kenya Road Show at Lotte Hotel in Seoul, Ambassador Ngovi Kitau vowed to work hard to achieve his government’s goal to attract three million tourists by 2017.


The event was aimed to attract more Korean tourists to the African nation by building networks between Kenyan tour agencies and Korean tour organizations.


“The government of Kenya has identified Korea as one of the key markets in Asia that will contribute towards our target of three million visitors by 2017,” he said.


The envoy stressed that Kenya is a safe tourist destination. “The government of Kenya is committed to protecting its citizens and visitors against any negative occurrences. In this regard, there is enhanced security at airports, tourist facilities and all other public areas as a priority for the Kenyan government.”


Seven companies from Kenya’s tourism industry joined the tour promotion event in Korea.

KTB managing director Muriithi Ndegwa said Kenya’s reputation as a tourism destination has risen recently as it was voted the world’s leading safari destination by the World Travel Awards 2013.


The number of Korean tourists to the African country has sharply grown in recent years.

According to the embassy, 7,351 Koreans travelled to Kenya in 2011 and the figure rose to 9,422 in 2012.


KTB attributes the non-stop flights from Seoul to Nairobi as one of the driving forces behind the increasing numbers of tourists to the African nation.




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