Latest tourism trend: Chinese & Russians travelling in larger numbers

Published on : Thursday, September 25, 2014

Chinese-Russians-travellingThe InterContinental Berchtesgaden Resort in Bavaria, one of Germany’s first mountain resorts, is equally committed to maintaining operational sustainability and supporting the local Berchtesgaden community.

 
Michael Caspar, General Manager, InterContinental Berchtesgaden Resort said, “I am very excited about InterContinental Berchtesgaden Resort being certified again by Green Globe, especially as green engagement and corporate social responsibility are some of IHG’s utmost concerns.”

 
The InterContinental Berchtesgaden Resort, as part of the IHG hotel and resort chain, has implemented an advanced online system designed by IHG’s Green Engage that monitors energy, water and waste usage and provides recommendations on reducing the property’s carbon footprint.

 

The resort encourages staff, guests and suppliers to assist them in their efforts to reduce overall energy consumption.

 

To conserve electrAccording to exclusive data collected over the past year by One Hour Translation, with major shifts in wealth and economic influence worldwide came major shifts in global tourism trends as well.

 

For instance, as the moneyed-classes in China and Russia continue to grow, the market for outbound tourism from China and Russia grows as well.

 
The data was gathered from 7500 translation projects, which was started by tourism-related businesses such as airline companies, hotel chains, tourism agencies, and tourism websites worldwide.

 

An important portion of the translations were for tourism projects from famous destinations such as Western Europe as well as standard cruise vacation destinations.
Ofer Shoshan, Chief Executive Officer of One Hour Translation said, “Based on our extensive translation projects in various industries, we are able to see market trends that others might not.

 

As companies in any vertical look to grow their business and gain market share, we have a unique ability to guide that process through the work that we do over days, weeks, months and years.”

Key findings are:
A 20% boost in translations of tourism related projects into Chinese specifies a desire to draw Chinese tourists.

A 25% growth in translations of tourism related projects into Russian shows a comparable trend towards Russian tourists.

A 65% boost in translations performed by tourism related businesses in Brazil, geared towards fans who attended the recent World Cup Games, and potential visitors to the upcoming 2016 Rio Summer Olympic Games.

This increase points to potential business opportunities with travel-related companies in Brazil, such as hotels, airlines, car rentals and others.

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