Published on : Friday, June 27, 2014
Back when Sherlock Holmes was a lad jet air travel was unheard of and Yorkshire’s famous son had to travel up and down to London by much slower means.
According to his creator, author Sir Arthur Conan Doyle, the fictional detective was born in Yorkshire in 1854 and during his adult life he regularly commuted from his home at 221B Baker Street, London by steam train.
Now 160 years on Sherlock Holmes is making that journey to London once again – this time on a modern British Airways Airbus A319 from Leeds Bradford Airport to help raise funds for the Yorkshire Brain Research Centre.
The charity is making a Guinness World Record attempt for the most people dressed as Sherlock Holmes’s in a single place – Temple Newsam, Leeds – on August 31.
They are hoping to attract over 2,000 fundraisers, complete with pipes and deerstalker hats, to smash the record and raise much needed funds for brain research.
The campaign was launched today (June 25) on a British Airways aircraft at Leeds Bradford Airport when airline and airport staff and crew wore deerstalkers to take a “selfie” of themselves promoting the record attempt.
Fundraisers are being asked to post their own “selfies” – in Sherlock Holmes’ dress – on social media sites with the hashtag #SherlockSelfie ahead of the world record attempt.
The best one will win return British Airways flights to London, a night at the five star Royal Horseguards in a river view executive room with breakfast and a visit to the Sherlock Holmes Museum at 221B Baker Street.
Simon Lea, British Airways’ airport manager at Leeds Bradford Airport, said: “We are delighted to show our support for such a great cause and it’s a great way to showcase the modern air links between Yorkshire and London. Sherlock Holmes would certainly find it a lot easier commuting these days!”
Clair Challenor-Chadwick, appeal director for the Yorkshire Brain Research Centre, said: “Sherlock Holmes was considered to be one of the brainiest detectives so we felt we had a natural affinity with him.
To celebrate his Yorkshire and London connections we are delighted that British Airways and Leeds Bradford Airport are supporting our world record attempt.”
Tags: leeds bradford airport
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