“Let the Sunshine in”: Wellness and Beauty at FIBO

Published on : Saturday, March 22, 2014

reed-exhibition-300x135 (1)From A as in aroma therapy, to B as in body care, to C as in collagen technology: Once again, FIBO will present the entire wellness and beauty alphabet this year. And everyone’s coming back: The major players of the industry will set up their displays in FIBO’s WELLNESS & BEAUTY exhibition area in Hall 8, directly adjacent to the North Entrance.

The focus will be on themes such as sun-tanning concepts, saunas & steam baths, relaxation, device-based applications & medical wellness, equipment, body care products, and training and continuing education. While the sauna & steam bath section will present innovative, energy-saving technologies and contemporary designs, the relaxation area will be all about new materials and manufacturing options for spa loungers and lounge furniture. The medical wellness area emphasises quality-of-life enhancements, which means new therapy techniques and pioneering concepts for improving one’s quality of life will be presented there. FIBO will offer insights into the sector’s vast range of products and services aimed at promoting lasting beauty, vitality, tighter skin, natural performance enhancement and accelerated body and skin regeneration.

A total of 55 wellness and beauty exhibitors have already booked stands at FIBO, among them industry greats such as Klafs, Weyergans High Care and dreamwater lounge. “Wellness and health promotion are a massive trend right now. That’s why we see an increased willingness to invest in our products, especially among fitness studios but also among hoteliers, health centres and rehab facilities,” said Stefan Schöllhammer, Managing Director of Klafs GmbH & Co. KG. “It’s been rather easy for us to decide in favour of coming to the trade fair because FIBO has aligned itself very strongly with these themes and target groups in recent years. Plus, we want to use FIBO to present to a larger audience our new products including, for example, the infrared sauna add-on Infraplus, which has won the Plus X Award, the world’s leading innovation prize for technology, sport and lifestyle,” Schöllhammer added. Vast numbers of trade visitors are attracted to the trade fair for similar reasons. A respectable 44,000 of them made their way to FIBO last year, including wellness experts and owners and operators of hotels, health centres, rehab facilities and fitness studios.

New this year is the cooperation with the European Sunlight Association a.s.b.l. (ESA). For the first time ever, the sun-tanning industry will have its own showcase, a joint exhibition under the “SUNbiz” umbrella in an area of roughly 2,000 square metres sponsored by ESA. Besides exhibitor stands operated by major industry players such as Ergoline from Germany, Havells Sylvania Europe Ltd from the UK, and Australian Gold and Devoted Creations from the US, the ESA area will feature a forum with a series of lectures on various aspect of the topic “Tanning and light” presented by scientists from a number of different countries. The aim is to provide information on the positive effects of UVB light on the level of vitamin D in the body. Athletes are particularly susceptible to a deficiency of this vitamin, which can help to prevent muscle pain, sports injuries and stress fractures while improving athletes’ muscle tone, muscle strength, balance, response time and endurance.

Source:- Reed Exhibitions

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