Published on : Thursday, July 17, 2014
The Lufthansa Group communication will be restructured as of 1 August 2014.
At the centre of the organizational reshuffle is the combining of communication responsibility for the Lufthansa Group and the core business segment ‘Lufthansa German Airlines’ into a single unit for both external and internal communication.
These functions will be flanked by a newly introduced strategic and operative communications plan, as well as a new unit which will cover communication of the Lufthansa Group’s social and corporate engagement and events management.
The thought process behind the new set-up is to orientate communication more strongly towards external and internal target groups.
This should allow teams to address, and engage with, different media and employee groups with bespoke messages and formats.
One focus point includes the development and use of a new format for communicating internally and externally via social media.
Within the scope of internal communication, mobile media is also to be of greater significance in the future.
Andreas Bartels (44) will take over responsibility for the Lufthansa Group’s external communications – including Lufthansa German Airlines and the international communication across global markets.
He will therefore become Head of Media Relations for the Lufthansa Group. Previously, he was responsible for the external and internal communication at Lufthansa German Airlines.
Bartels will continue to report to Barbara Schädler in his new role.
“With the enhanced communication structure and with Barbara Schädler heading up Lufthansa Group Communications, as well as Andreas Bartels leading Media Relations, we are in an excellent position to meet the challenges of internal and external communication,” said Carsten Spohr, Chairman of the Executive Board and CEO of Deutsche Lufthansa AG.
“Different target groups and media require personalized communication concepts. With our new set-up, we are combining forces and are simultaneously able to meet the challenge of being able to optimally serve the specific requirements of each target group,” said Barbara Schädler, Senior Vice President and Global Head of Lufthansa Group Communications.