Published on : Wednesday, September 3, 2014
As the catastrophic year of Malaysia Airlines continues to degenerate its popularity, the bewildered airline is now in the headlines for launching a free ticket contest.
Named as “My Ultimate Bucket List” contest, Malaysia Airlines tried to give away free economy class tickets and free iPads for describing the last wish before dying!
The questionable name of the contest attracted a lot of attention, although the negative buzz forced the airline to take off the advertisement from their website.
Malaysia Airlines invited would be passengers in Australia and New Zealand to share their last wishes before dying in the bucket list contest to win a free ticket.
The marketing ploy was criticized and the airline after the twin tragedy of the MH370 and the MH17 was forced to cancel the contest.
Contestants had to explain “What and where would you like to tick off on your bucket list?”
The Merriam-Webster definition of bucket list is “a list of things that one has not done before but wants to do before dying.”
The association is horrific, given that 537 people lost their lives flying on the airline this year.
The competition is lauded by the airline as “a game of skill” and is only open to customers in Australia and New Zealand.
As part of the entry submission, contestants must submit an answer of 500 words or less to the question: “What and where would you like to tick off on your bucket list, and explain why?” Prizes include a free iPad and a free economy-class ticket to a destination in Malaysia, to be determined by the airline.
As the entire travel industry became vocal about the ill-named contest, the airline again comes under the radar for poor management and mindless marketing schemes.
Tags: Airline News, malaysia airlines, MH17, MH370, My Ultimate bucket list
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