MetroCard Gets First-Time Ad Buys from Medical Facilities

Published on : Wednesday, September 3, 2014

screen_shot_2014-08-14_at_4.20.09_pm-300x214Two medical facilities in New York City have purchased advertising space on MetroCards, becoming the first hospitals to promote their services on the fare card.  A print run of 50,000 cards for Mount Sinai’s Urgent Care site was the first of the two to be made available last week, with distribution at the 116 St-Columbia University 1 Subway Line Icon station and 96 St 1 Subway Line Icon2 Subway Line Icon3 Subway Line Icon station.

Mount Sinai’s ad buy, which promotes its facility on the Upper West Side, runs on the back of the MetroCard. The print run for the other medical facility, NYU Langone Medical Center, has advertising on the front and back.


The ad buy of one million cards for NYU Langone Medical Center began this week distributed at MetroCard Vending machines at the following stations: 14 St 1 Subway Line Icon2 Subway Line Icon3 Subway Line Icon; 51 St 6; 66 St-Lincoln Center 1 Subway Line Icon; 68 St-Hunter College 6 Subway Line Icon; 72 St 1 Subway Line Icon2 Subway Line Icon3 Subway Line Icon; 77 St 6 Subway Line Icon; 86 St 4 Subway Line Icon5 Subway Line Icon6 Subway Line Icon; 86 St B Subway Line IconC Subway Line Icon; 96 St 6 Subway Line Icon and; Lexington Av/59th St N Subway Line IconQ Subway Line IconR Subway Line Icon4 Subway Line Icon5 Subway Line Icon6 Subway Line Icon.
The Metropolitan Transportation Authority (MTA) has been selling advertising space on MetroCards since 1995.  It began selling space on the card’s front face in 2012 as part of an expanded initiative to find new sources of revenue.  Earlier this year, an immigration law firm’s ad buy of 250,000 cards became the first Spanish-language advertising on MetroCards.


“The MetroCard continues to prove its value to advertisers by attracting a diverse list of clients around New York City,” said Paul J. Fleuranges, MTA’s Senior Director of Corporate and Internal Communications. “We look forward to more opportunities to partner with New York institutions like Mount Sinai and NYU Langone.”


The MTA does not disclose the costs of specific ad campaigns. Prices for ads on the back face of the card range from 17¢ to 51¢ per card, with minimum print runs of 50,000. Prices for ads on both sides range from 25¢ to 45¢ per card, with minimum print runs of 250,000. The MTA produces 4 million to 5 million MetroCards every month.


Source:- MTA Rail

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