Published on : Thursday, June 30, 2016
The meetings industry in Mexico is expected to generate 25 billion dollars revenue this year. Given the development, the local MICE tourism experts is positive about the future growth of the industry and that Mexico will reclaim its position as a top tourist destination for both leisure and business people.
Rafael Hernández, Managing Director of World Meetings Forum (WMF) coming to Monterrey on July 12 -14, revealed that MICE tourism in Mexico has seen accelerated growth in recent years, driven by the strength of local tourism infrastructure. Being looked at in terms of the meetings tourism theme, Mexico is now a big bet. Its current market value, which is about 25 billion dollars, is adding to its credentials.
He emphasized that MICE tourism sector now receives more attention since the industry represents 1.5 per cent of GDP and is expected to increase even more in the next few years.
Mr. Hernández indicated that the expected revenue of 25 billion dollars from meetings tourism in Mexico represents 17 per cent of the gross value added of the country’s tourism product. In 2015, he said, significant activity was recorded for this industry in Mexico, and it became the second favourite destination in Latin America for organizing MICE events.
Stronger dollar favours the MICE industry, as this shows the increase in average spending and Mexican organizers prefer to hold their events in their country.
The International Congress and Convention Association (ICCA) estimated that the average spending at international events is $560 per day, four times more than spending at sun and beach destinations, he noted.