Published on : Wednesday, September 24, 2014
Macau Government Tourist Office (MGTO) took part in the “Beautiful China – Promotional Activities for the Silk Road & the Tourism Cooperation and Exchange Event of Shaanxi and Gansu Province with Hong Kong and Macau”. During the event, the Office signed the “Memorandum of Cooperation in Tourism” with Gansu Provincial Tourism Bureau today (22 September) to enhance their collaborative relation for mutual benefit.
The “Beautiful China – Promotional Activities for the Silk Road & the Tourism Cooperation and Exchange Event of Shaanxi and Gansu Province with Hong Kong and Macau” are held in the two cities – Xi’an in Shaanxi Province and Lanzhou in Gansu Province during 20 – 25 September. The event co-organizers include Department of Affairs on Tourism of Hong Kong, Macau and Taiwan under China National Tourism Administration (CNTA); Shaanxi Provincial Tourism Bureau; Gansu Provincial Tourism Bureau; Tourism Commission of the Government of the Hong Kong SAR and Macau Government Tourist Office.
Vice Chairman of CNTA, Du Jiang; Director of Shaanxi Provincial Tourism Bureau, Yang Zhong Wu and Director of Gansu Provincial Tourism Bureau, He Wei attended the above promotional activities in the two provinces. MGTO Director Maria Helena de Senna Fernandes led the MGTO team and a delegation of Macau travel trade to participate in the event.
MGTO joined the Tourism Promotion Seminar “Beautiful China – Embark upon the Silk Road in Xi’an” in Xi’an on 21 September; and afterwards arrived at Lanzhou on 22 September for the Tourism Promotion Seminar “Beautiful China – The Silk Road in Gansu” as well as the Tourism Cooperation and Exchange Event. During the seminars in Xi’an and Lanzhou, MGTO presented Macau’s tourism development with the latest tourism facilities and products while promoting the destination’s positioning as the World Centre of Tourism and Leisure. Representatives of Shaanxi, Gansu and Hong Kong also presented their respective tourism destinations during the sessions.
In order to strengthen Macau’s collaborative relation with Gansu Province in tourism, MGTO Director Senna Fernandes and Director of Gansu Provincial Tourism Bureau, He Wei together signed the “Memorandum of Cooperation in Tourism”. The signing ceremony was witnessed by Vice Chairman of CNTA, Du Jiang and Vice Governor of the People’s Government of Gansu Province, Li Rong Can.
During the seminars, Senna Fernandes remarked that the events gave the Macau delegation a precious opportunity to visit the tourism products and cultural attractions in Shaanxi and Gansu Province and hence learn more about the valuable tourism and cultural resources in the two provinces, which benefits their mutual exchange and development in tourism; furthermore, with the Memorandum of Cooperation in Tourism signed with Gansu Provincial Tourism Bureau, there will be joint projects in tourism promotion and trade networking opportunities which can facilitate the concerted development of both destinations’ tourism industry. She hoped that Macau, Shaanxi and Gansu will see a greater potential for development in the tourism sector.
Through joining the aforementioned events, MGTO has deepened its collaboration with the two provinces in tourism and facilitated an occasion for Macau travel trade to exchange information about their latest industry trends and products with their counterparts in Shaanxi and Gansu, and therefore strengthened their network and collaboration. Following the events, MGTO will visit the tourism attractions in Gansu on 23 September.
Spanning the continents of Asia and Europe, the famous Silk Road was a major overland trade route in ancient times. Last year, the Country raised an important measure about the “Development of New Silk Road Economic Belt” to boost the tourism development in the regions along the Silk Road. In April 2014, Vice Chairman of CNTA, Du Jiang led a travel trade delegation from the Mainland to host the “Beautiful China: Themed Promotion Seminar” in Macau, where they gave a key presentation about the tourism routes along the Silk Road jointly supported by Shaanxi and Gansu Province as well as other regions.