Published on : Sunday, March 2, 2014
In the region’s latest business tourism promotional campaign “Where the World Meets”, four leading figures from Birmingham’s conference and events sector are set to play significant role.
In 2013, the advertising campaign was launched, which highlights the factors behind the Birmingham region’s leading status as a conferencing capital.
Working with the UK’s primary business tourism publications, this year’s activity includes a series of striking profile images against a backdrop of the city’s skyline will be seen by senior event organizers and industry experts.
The campaign’s key messages, including the region’s central location, connectivity, and variety of excellent venues, will form the strength of the city’s exhibition presence throughout 2014. This includes domestic events as well.
The “Where the World Meets” campaign coincides with the launch of the latest Meet Birmingham website (http://www.meetbirmingham.com), which makes quicker and easier for online visitors to search for organiser and delegate information.