Published on : Thursday, June 23, 2016
Featuring the well-known architectural landmarks from the Forth Bridge to ancient castles, the film zips from location to location with innovative “electrical” pulses, contemporary music and a nod to Hollywood with clips from Outlander. The “electrical” device links Fife’s outdoor activity, nature, food and drink and visitor attractions in a fast moving, entertaining minute-long show.
Ann Camus, project manager for Fife Tourism, explained:
“The film is already attracting a lot of attention as it refreshes how people see Fife. All the fantastic assets we have are showcased in a really contemporary, shareable way. We know how important digital communication is amongst visitors before, during and after their stay so capturing their imagination before they come is a great way to ensure they spend longer when they visit.”
Tourism businesses are delighted with the new take on a promotional film. Alistair Bruce, of BEST WESTERN Keavil House Hotel and chair of the Dunfermline Local Tourist Association, said:
“We love the film – it’s just so modern. It puts Fife on the map for today’s visitor and yet we don’t lose any of the important reasons why Fife has always been a great place to come and stay. This will also broaden Fife’s appeal to day visitors from Edinburgh, for example.”
Manuela Calchini, VisitScotland Regional Partnerships Manager, said:
“This brilliant new video showcases the very best ofthe Kingdom of Fife, shining a spotlight on the region’s greatest assets and icons, as well as its hidden gems.
“I’m sure this video will inspire more visitors to ‘come to life in Fife’ and experience what the region has to offer. From award-winning eateries to breathtaking coastline, rich history to unforgettable attractions – Fife has something for everyone to enjoy.”
Supporting the launch of the film, entitled “Come to Life in Fife”, a consumer competition is running via welcometofife.com, where the film can also be viewed. Tourism businesses will be able to embed it on their websites so that the widest possible audience can see it.
Source:- Visit Scotland
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