New statistics highlight tourism value to Southland region

Published on : Monday, August 25, 2014

images-3 (1)More than one in ten (10.6%) jobs held by Southland District residents are supported by tourism, according to new figures released today by the Tourism Industry Association New Zealand (TIA).

In Invercargill, one in 12 (8.4%) residents’ jobs are supported by tourism*. In the Gore District, it’s 8.7%.


The value of tourism to the Southland region is highlighted in the Tourism 2014 Election Manifesto, released today.



The Manifesto also highlights that the $388 million a year that international and domestic visitors spend in Southland is equivalent to 9.4% of the region’s gross domestic product (GDP).


“This highlights that tourism is a significant and valuable part of the region’s economy. But both the Tourism Election Manifesto and Tourism 2025, the industry-led growth framework, show there is plenty of potential to grow tourism even more,” TIA Chief Executive Chris Roberts says.

“We know that tourism supports regional communities across New Zealand, driving regional economic growth and creating employment opportunities. The interactive employment and regional visitor spend maps we are releasing today will help us clearly demonstrate that to central and local government politicians, business leaders, decisionmakers and their communities around the country.”


Tourism 2025 also stressed the need for improved insight into the tourism industry, prompting TIA to team with Statistics New Zealand and Lincoln University to produce the new Tourism Employment Atlas and Regional Tourism Expenditure maps.

Across New Zealand, tourism directly supports 110,800 full-time equivalent (FTE) jobs – often in areas where few other opportunities exist. It indirectly supports another 61,300 FTE jobs. Total tourism employment in New Zealand provides 172,100 FTE jobs or 8.8% of total employment in New Zealand.

Tourism employment includes chefs, pilots, shuttle drivers, tour guides, receptionists, managers, raft guides, education providers and cycle hire operators. Tourism also supports a wide range of other businesses such as supermarkets, farmers, builders and accountants.


“These new regional tourism employment and spend figures paint a really clear picture of how the tourism economy benefits every region in the country, and will be incredibly useful in helping TIA members show their local Parliamentary candidates and decisionmakers the value of the tourism economy,” Mr Roberts says.
Source:- TIANZ

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