New Zealand promulgates new visa laws to attract mega music acts

Published on : Thursday, July 31, 2014

Tourism-New-Zealand1The Tourism Industry Association New Zealand(TIA) hopes that the new visa regulations will help attract more high-end music acts to New Zealand, paving the way for greater spin-offs for the tourism industry.

The new law from end of November will allow high-end music acts and their support crew to travel and perform in New Zealand on visitor visas rather than work visas so long as they are being promoted by a local company.

“Cutting the red tape will make it much easier and cheaper for the world’s top performers and their entourages to come to New Zealand,” said TIA Policy & Research Manager Simon Wallace.

Reducing barriers to travel is a key factor in the Tourism 2025 growth framework, which aims to double annual tourism revenue to $41 billion over the next decade.

“It makes New Zealand a much more attractive destination for these big-name acts, which is great news for Kiwi music lovers and for accommodation providers, restaurants, bars, retailers and other attractions which benefit from the business that big concerts generate.”
Sally Attfield, TIA Hotel Sector Manager, said because music events could be held in the shoulder and off-seasons, they could create demand for accommodation and other services at what was typically a quieter time of the year for tourism businesses.

TIA has advocated hard for this change, particularly on behalf of our hotel members. This is an excellent result and shows the economic benefit of tourism and immigration working closely together.



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