Palladium joins hands with Affilired to boost UK presence

Published on : Thursday, November 21, 2013

PalladiumThe Palladium Hotel Group, which owns the Palladium Hotels and Resort, Royal Suites, Fiesta Hotels and Mallorca Rocks Hotel, has joined hands with AffiliRed to launch a high-performance marketing campaign and strengthen its UK presence.

AffiliRed will target global markets for the Group through its network of affiliate partners, and each of the group’s brands will have individual performance marketing campaigns.

Ismael Varela, traffic manager at Palladium Hotel Group, said: “The UK is a key European
market for us and we are looking to strengthen our presence here.

“This collaboration will help us to improve our brand positioning in each country, connecting with markets that are interested in our products.

“This strategic campaign will give us a greater understanding of the market and allow us to
gauge which offers are relevant for each segment and at which time of year.”

AffiliRed is a company which specialises in performance marketing in the travel and tourism sector.

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