PATA launches survey to capture young Asians’ travel habits and destination wish lists

Published on : Wednesday, February 19, 2014

The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book and experience travel offers destinations and businesses a valuable insight into how families, business travellers and seniors will travel in the future.

In response to this need, the Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. All data collected will appear in a new report called The Rise of the Young Asian Traveller, due to be launched by the Association in April. The report will aim to give destinations and travel businesses across the globe a better understanding of how and why they should reach out to young Asian consumers.

The survey is open to young people aged 16-35 from the following countries and territories: Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Korea (ROK), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Chinese Taipei, Thailand and Vietnam.

In return for their valuable time and responses, survey participants will be eligible to enter a prize draw for a two-night stay at Aloft Hotel Sukhumvit 11 Bangkok, one of the city’s coolest hotel hotspots. Other prizes will also be given. For more information about the prize draw, participants can refer to the final page of the survey.

The survey is now online and will close at 1700 hours on Friday, March 14, 2014. It is available in the following languages:
English, Chinese (Mandarin), Japanese, Korean and Thai

A pre- presentation of the report’s findings will be made at a special session from 1000-1100 hours on Wednesday, March 5 in Hall 4.1 at ITB Berlin. At the session a panel of experts will discuss their impressions of how young Asian travel tastes are shaping destination development.

The study on The Rise of the Young Asian Traveller is being coordinated by Peter Jordan, a PATA in-house consultant