Philippines emerges as strong middle class tourism destination

Published on : Friday, May 8, 2015

Philippines-300x224Philippines has received some great impetus in the World Economic Forum (WEF) and Tourism Competitiveness 2015 where it has been appreciated for it improved price which has helped it to develop into a growing middle class destination.


In the biannual report released in Switzerland, Philippines has ranked 74th of the 141 countries. The position of Philippines has arguably gone up since 2011.


Philippines is a favourite destination with the middle class and is a frequently visited destination in Southeast Asia owing to its competitive price and rapid expansion as a destination.


Among the other global destinations Brazil has the 10th largest market, Other Asian markets like India, and tourism destinations in the Middle East like Saudi Arabia and Qatar, expenses have grown by 30 per cent in the last two years.


The price competitiveness is the clinching factor for the Philippines which is the principal reason why the country has come in focus of tourism. However, issues dealing with the infrastructure still need to be addressed and better marketing strategies have to be planned to gain on increased tourism.


In 2012 the government launched a campaign to attract 10 million tourist arrivals by 2016. Inbound tourism reached a high of 4.833 million, or 3.25 percent higher than the 4.681 million arrivals in 2013 last year.


National Competitiveness Council co-chairman Guillermo Luz feels that addressing infrastructural issues should be the focus of the tourism authorities. He said “the country should put more emphasis on improving airports, promoting cultural heritage and strengthening safety and security.”


This year the department of Tourism is targeting 5.5milion tourists as opposed to the 6 million that it had originally targeted. The government is looking ahead to private investments which would greatly influence the future of tourism in the Philippines.

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