Pioneering boutique hotel group AHMS hosted a grand fundraising event for environmental protection

Published on : Tuesday, January 7, 2014

1_-Roasted-Christmas-Turkey-Regal-Hongkong-Hotel-199x300It was one of the biggest fundraising events of the year – a coordinated response to endangered turtle species and environmental protection spearheaded by the pioneering boutique hotel group AHMS (AKARYN Hospitality Management Services).
At its locations in Koh Samui, Phuket-Phang Nga and Hua Hin-Pranburi, the AHMS Collection’s environmental charity, the Pure Blue Foundation, staged the annual fundraiser to help secure the leatherback turtle’s survival by nurturing and releasing them into the Andaman Sea and spearhead its numerous community projects.
“We are very pleased to note that these co-ordinated events managed to raise over THB300,000, and over THB2 million to date since Pure Blue Foundation’s inception in 2010,” said AHMS Collection Founder and Managing Director Anchalika Kijkanakorn. “This is at the absolute core of what we do – to improve the environment and communities in which we operate and sustain them and their beauty for future generations.”
The co-ordinated fundraising activities were staged on Saturday, December 7 at three of AHMS Hotels’ four high-end boutique beachfront resorts – Aleenta Phuket-Phang Nga, Aleenta Hua Hin-Pranburi and akyra Chura Samui.
At Aleenta Phuket-Phang Nga Resort and Spa – supporter of the neighbouring Koh Kloi turtle sanctuary – the theme was Casino Royale. Filipino casino professionals were flown in for the evening and guests bought ‘charity chips’ to play with and raise money in a glamorous evening. The highlight of the night in Phuket was the release of turtles back into the wild.
At Aleenta Hua Hin-Pranburi Resort and Spa, the pioneer and beloved property in the AHMS collection with a deep affinity for its community hosted a gala dinner featuring a charity auction at which the ‘services and skills’ of staff where auctioned – such as the executive chef coming to your home to cook dinner.
akyra Chura Samui meanwhile hosted ‘Deep Into Blue’ beach party and transformed part of the popular Chaweng strip into a beach party haven. Guests were treated to a pulsating beach and pool party that rocked until late, with money-raised from drink purchases going towards the charity.
Earlier this year Ms Kijkanakorn was honoured for her vision as Thailand’s boutique resort pioneer when she became the first women to chair the board of leading hospitality group Small Luxury Hotels of the World. Ms Kijkanakorn was also the recipient of the Quality Person of the Year award for 2013, organised by the Foundation of Science and Technology Council of Thailand (FSTT) to recognise individuals who succeed personally and professionally whilst dedicating themselves to the benefit of Thai society and the country in various fields.


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