Published on : Monday, September 29, 2014
Qatar Duty Free is proud to announce the official opening of Argo Tea Cafe in the arrivals hall at Hamad International Airport. Attended by the visionary entrepreneur behind the hugely successful concept that is taking the United States by storm,
Arsen Avakian, the opening was an excellent opportunity for passengers passing through the airport to gain an insight into the personality behind the brand and be inspired by his passion for tea.
DiversiTEA, CreativiTEA and QualiTEA are just some of the unique philosophies that underpin this dynamic brand, which has become synonymous with challenging the traditional perception of tea, and is now filling a niche in the beverage market for a premium tea chain with the potential to emulate global coffee brands.
With 30 signature blends of tea available at the new outlet, customers are invited to taste four different blends that are rotated every day at the tea host table with guidance from an Argo Tea specialist (all trained at the company’s universiTEA).“With Argo Tea’s rapid expansion into the Middle East, we wanted our passengers at Hamad International Airport, to be some of the first to enjoy the unique experience that this unique beverage concept has to offer,” said Senior Vice President of Qatar Duty Free, Keith Hunter. “Argo Tea is a great fit in our food and beverage portfolio, as it exemplifies our strategy of handpicking niche brands to enhance our passengers’ journey through the airport while adding an element of discovery and surprise when they are looking for dining options.
Argo Tea was launched by Arsen Avakian in the United States 12 years ago and has attracted a strong following of tea lovers inspired by the 100% natural fusions of tea, juice, flowers, honey and spices that are blended by his team of mixologists and nutritionists into healthy but flavoursome tea combinations. “We are honoured to be part of the prestigious Hamad International Airport and to open one of our flagship outlets for the region here,” says Arsen Avakian, Founder and CEO of Argo Tea. “Qatar is becoming a global hub for regional and international travellers and we are delighted to have such diverse exposure to our brand in this strategically important location,” he concludes.
As well as the menu of signature tea blends and Illy Coffee, passengers will also find a wide selection of fresh and healthy food available at Argo Tea Cafe. Black, white and other traditional teas are also on offer for passengers who want to enjoy a classic blend of their favourite beverage.