Published on : Saturday, June 14, 2014
Radisson Blu is taking an innovative approach to showcasing its Experience Meetings concept throughout the UK and Ireland. With a purposely built events truck measuring over 20 metres in length, this “experiential marketing” campaign literally takes the brand experience on the road to meeting planners across the country.
Guests entering the truck will get to learn more about the Radisson Blu meetings concept during a sensory experience – including live chef demonstrations and audio visual presentations.
The roadshow also marks the inclusion of all 13 Radisson Blu Edwardian hotels into the Experience Meetings concept. Radisson Blu, Europe’s largest upper upscale hotel brand, launched Experience Meetings in 2012 in 200 hotels across Europe, the Middle East and Africa, including in 24 Radisson Blu hotels in the UK and Ireland.
“We are very proud to fully showcase the Experience Meetings concept through our roadshow, and most exceptionally proud to welcome the addition of the Radisson Blu Edwardian hotels.
Over the last year, we’ve invested heavily in developing a strong value proposition for all essential guest touch points when organizing or hosting a meeting or event. Experience Meetings is a result of that investment, where we want to put EXPERIENCE at the core of everything” said Eric De Neef, Executive Vice President and Chief Commercial Officer at the Carlson Rezidor Hotel Group.
“An Experience Meeting at Radisson Blu takes into account every aspect of an event experience – from world-class destinations to meeting room’s constitution, free wireless internet, booking experience, food & drink with signature Brain Food offering, professional skills development through rigorous employee trainings, taking responsibility of every aspect of a hotel experience, on site experience and post-event follow up”
Starting on the 11th June at the Radisson Blu Edwardian Hotel, Guildford, the Experience Meetings Roadshow will run over a 6-week period, covering key locations throughout the UK & Ireland. Radisson Blu has invited more than 1,000 meetings and events agencies, and corporate companies to attend the event.
“Radisson Blu Edwardian hotels are delighted to be coming on board with Experience Meetings. The Meetings & Events market is such a competitive one and fundamentally, providers all have very similar offerings in terms of products and space. The Roadshow is a perfect way to launch the concept in our properties and an ideal way to go out there, interact with our meeting planners in a totally different and personal way and create a genuine understanding of what we’re trying to achieve with Experience Meetings” Dearbhla Macfadden, Director of Marketing, Edwardian group London added.
The Radisson Blu Experience Meetings concept was launched in response to changing customer demands and focuses on delivering seven key components for successful meetings:
Brain Food, nutritionally balanced and healthy food items to keep delegates alert
Brain Box, a creative space, an alternative to a traditional meeting room
Free & Fast WiFi for all Radisson Blu guests and meeting delegates
Think Planet, a commitment to being a Responsible Business through Carbon Neutral meetings
Club Carlson Points for Planners, a personal benefit for meetings planners
Meet Yes I can! a unique service philosophy for meeting delegates
Meet Satisfaction, a commitment to deliver 100% guest satisfaction or your money back
Meeting Planners across Europe can all enjoy Experience Meetings at 200+ Radisson Blu hotels, including 13 Radisson Blu Edwardian hotels in the UK, 11 of which are in London – providing meeting planners in the capital with an excellent choice of venues and locations.
Source:- Rezidor Hotel
Tags: Rezidor Hotel
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