Published on : Tuesday, April 1, 2014
Room night production via the Radius Global Hotel Program increased by 12.3% in 2013 to 9.5 million, Radius Travel reported this week. Radius attributed the growth to the continued value the program delivers to its hotel partners, member agencies, and corporate clients.
Patricia Locke, Director of Hotel Relations for Radius Travel said, “We continue to increase share for our hotel partners via multiple marketing channels, bring savings and amenities to corporate clients, and provide a differentiated hotel offering for Radius member agencies. It’s a win-win-win.”
Room night growth in the Radius Global Hotel Program is especially strong in Asia and Latin America, up 36% and 38% in 2013. Among the newest Radius hotel partners with significant presence in those regions are Hong Kong-based Shangri-La Hotels and Resorts and Mexico’s largest hotel operator, Hotelera Posadas.
“We have seen the positive impact of participation in the Radius Global Hotel Program,” said Sara Jurado, International Manager for Hotelera Posadas. “Becoming a partner offers the potential for further growth for us through the marketing and distribution opportunities that Radius offers.”
Radius is also pleased to continue its long-standing working relationship with Hyatt. The company recently launched its all-inclusive brands, Hyatt Ziva and Hyatt Zilara, which further expands its global footprint into Mexico and Jamaica.
“We are delighted to be working with Radius, as it gives Hyatt and our brands the opportunity to target the SME segment, drive brand awareness, and provide hotel solutions across all price-points,” said Tristan Dowell, Regional Vice President, Global Sales Organization, Hyatt Hotels & Resorts
Tags: Radius Global Hotel Program, Radius Travel
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