Rick Mulia rejoins Wego as Chief Advertising & Media Officer

Published on : Wednesday, July 1, 2015

RickMulia-wegoWego, the leading travel search site in the Asia Pacific and Middle East, announced that Rick Mulia will be returning to Wego’s Singapore headquarters in the position of Chief Advertising & Media Officer.



“I’m extremely pleased that Rick Mulia will be rejoining the leadership team at Wego and managing our fast growing advertising and media business,” said Ross Veitch, CEO and co-founder of Wego.



“Rick is a well-respected digital professional with a rare combination of technical, sales and managerial skills that make him the perfect choice to develop and deliver advertising solutions for Wego’s travel industry clients.”



Previously, Mulia established Wego’s Audience Engagement Platform in 2013, followed by the Wego Private Marketplace, building the company’s extensive ad technology stack while creating opportunities designed to benefit clients with travel businesses, as well as agencies and trading desks.



Mulia’s responsibilities in his new role with Wego will see him lead the company’s advertising and media business globally, including both direct and programmatic sales.



“I am looking forward to returning to Wego and helping the company achieve the next level of growth,” said Mulia of the move. “In the time I’ve been away I’ve been highly impressed to see the company’s growth in emerging regions such as the Middle East and Southeast Asia, and in particular, explosive growth in their mobile audience. These are both a boon for the Ad Tech space where these types of audience data are in high demand.”



“My focus is to make Wego and its audience data a must-have purchase for any travel advertiser investing in Direct Performance or Programmatic Ad Buying,” he added.



Mulia returns to Singapore after relocating to Jakarta towards the end of 2014 to launch the Indonesian office of Twitter, and is a former MSN and Yahoo! veteran.

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