Russia sets dynamic marketing strategies to woo more Chinese tourist

Published on : Wednesday, April 1, 2015

Chinese tourists in RussiaRussia is all set to get more Chinese visitation. With view to increase the number of tourists from China, the Russians are applying deft marketing strategies by opening tourist offices in Beijing as well as in the northern and southern province to attract Chinese tourists.


Russia plans to open tourist bureaus in bigger cities like Guangzhou, Shanghai and Harbin. It also plans to devote special sections of its website to the Chinese people.


The plans were announced by Oleg Safonov, the head of Rosturizm, the Federal Agency for Tourism, at the Summit of the Russian-Chinese Tourism Forum in Moscow.


Russia recorded a high of 1.2 million tourists from China in 2014 and there are scopes for an increase in this year.


Russia is planning a full proof marketing strategy by opening bureau offices in Dubai and there are plans to open others in Germany and Italy. The thrust is more on Northern China which shares its border with Russia and harbours a population of nearly 500 million.


The state administration of tourism including agencies is planning to promote Russia to Chinese tourists and they have set a target to increase the numbers by five fold. They are planning to start chartered flights for Chinese tourists to Russia.


Russia has also expressed an interest to introduce new routes from Sichuan Province, located in the south central part of China.


In addition there are negotiations on scheduled flights from Russia to China which will be subsidised for Chinese tourists.


The officials are also considering on easing visa policies by making visa-free travel for 90 days for Chinese tourists. The proposal has been forwarded to the Russian President.



Buryatia, with focus on Lake Baikal is an interesting venue that most Chinese tourist would like to visit owing to its multiple attractions comprising of mountains, deep rivers, numerous lakes, and green valleys. The place offers unparallel scenic beauty. It is 25 million years old; it stretches for 400 miles through south-eastern Siberia, north of the Mongolian border. It contains 20 per cent unfrozen fresh water reserves which is 5,387ft deep. There are plans to build special information points on Lake Baikal for tourists.

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