Published on : Thursday, July 14, 2016
Top international travel operator Contiki has been busy capturing lots of great new photos to promote its Ireland itineraries, with support from Tourism Ireland.
The new images will be used by both Contiki and Tourism Ireland to promote holidays to the island of Ireland – both online and in brochures. Contiki offers a range of international tour packages for the 18 to 35 year-old market, five of which include Ireland – so this collaboration is a great opportunity to target our important ‘social energiser’ audience.
Photo shoots took place in Cork – at Blarney Castle, the English Market and the Franciscan Well Brewery on the North Mall; in Co Clare at the Cliffs of Moher; and in Galway City around Quay Street and the Spanish Arch.
Jenny Jensma, Tourism Ireland’s Brand Manger, said: “Tourism Ireland was delighted to collaborate with Contiki on this project, to capture new images for online and print promotions. ‘Social energisers’ are a key target audience for us – typically young couples or adult groups looking for excitement, new experiences and fun, social holidays somewhere new and different.”
Source:- Tourism Ireland
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