Sichuan Tourism School set to host PATA Youth Symposium

Published on : Thursday, April 2, 2015

PATA-300x147The Pacific Asia Travel Association Human Capital Development Committee will organise a PATA Youth Symposium on the morning of Thursday, April 23, at Sichuan Tourism School. Under the theme “Technology and Social Media for Tourism”, the Symposium will commence prior to the PATA Annual Summit 2015 and aims to attract hundreds of young professionals and students from overseas and around China.

Mr Mario Hardy, PATA CEO said: “PATA sees the importance of our young generation who need to build a solid background in order to become leaders in the tourism industry. The PATA Youth Symposium is a perfect platform for them to learn and to share their views on current travel and tourism issues and challenges with experienced travel industry professionals.”

The programme was developed with guidance from Dr Chris Bottrill, Chairman of the PATA Human Capital Development Committee and Dean, Faculty of Global and Community Studies, Capilano University. Dr Bottrill noted that the tourism industry is entering into an unprecedented time where the market has significant influence over the success of businesses and destinations through their capacity to communicate through social media and various on-line forums. This has the benefit of enhancing tourism opportunity for small to large operations and remote to established destinations, however it also means that there is greater scrutiny and greater pressure on operators and destinations to provide exceptional levels of customer service plus unique and quality experiences. The symposium is designed to present ideas and generate discussion from the audience so that we can learn together. The outcome will be enhanced understanding about ways in which technology and social media will affect our industry and the Next Generation of tourism professionals in China.

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