Singapore to Welcome Two Iconic Luxury Brands from the Marriott International Portfolio

Published on : Thursday, June 30, 2016

marriottMarriott International, and South Beach  Consortium Pte. Ltd. (a joint venture between City Developments Limited (CDL) and IOI Properties Group Berhad) today announced that The South Beach hotel, a 634-room luxury property designed by the renowned Philippe Starck, located on Beach Road and adjacent to Suntec Singapore Convention; Exhibition Centre, will become JW Marriott Hotel Singapore South Beach, offering the warm authentic service and crafted culinary experiences that the  JW Marriott brand is known for.

In addition, Ian Schrager together with Marriott and Granmil Holdings Pte. Ltd. (a joint  venture by Hong Leong Holdings, CDL and Lea Investments) also announced the introduction of The Singapore EDITION, the first to the city. The 8-storey boutique hotel, with 190 rooms, will be located on the former Boulevard Hotel site on Orchard Boulevard and Cuscaden Road. EDITION is the first true international luxury-lifestyle brand which  combines the personal, intimate, individualized and unique hotel experience that Ian Schrager, the internationally recognized American visionary hotelier, is known for, with the  reach, operational expertise and global scale of Marriott International. The property will  mark the fifth city in the Asia Pacific market to welcome this one-of-a-kind brand of 5-star hotels.

“Singapore is one of the most important business and travel hubs in Asia Pacific and the world. We are very excited to enhance our luxury hotel portfolio and bring more options to this vibrant city,” Craig S. Smith, Asia Pacific President and Managing Director of Marriott International, said at today’s signing ceremony. “We are also glad to have the perfect partners for these two unique hotel projects and to expand two of our most prestigious and distinctive brands, JW Marriott and EDITION, to Singapore.”

Mr. Kwek Leng Beng, Executive Chairman of Hong Leong Group and CDL said, “We have a vision and an established history of bringing creativity to Singapore’s hospitality market. With that in mind, we are thrilled to combine a design masterpiece like The South Beach hotel with Marriott’s global operational expertise, and join forces with them to introduce EDITION, another world renowned design hotel brand to this city. We look forward to these two new exciting developments in Singapore that will cater to the discerning traveler.”

“The journey Marriott and I embarked on several years ago to shake up the sterile luxury hotel concept has been both exciting and illuminating. I cannot wait to welcome the Singapore project to the expanding global presence of the EDITION lifestyle brand and to work alongside Mr. Kwek Leng Beng,” shared Ian Schrager, Chairman and Chief Executive Officer of Ian Schrager Company.

JW Marriott Hotel Singapore South Beach
The design of JW Marriott Hotel Singapore South Beach fuses contemporary architecture with restored heritage in a brilliant show of form and function. Enhanced with the intuitive service and enriching culinary offerings of the JW Marriott brand with 9 exciting food and beverage outlets – including a specialty restaurant featuring world renowned and award- winning Chef Akira Back. The property is set to become an iconic lifestyle destination in the heart of Singapore.

The majority of the hotel’s guestrooms and other facilities are located in the 45-storey tower of the South Beach integrated development, while the space within the low-rise, historical buildings will be converted to house the hotel’s additional restaurant and bar concepts.

Located in close proximity to the Marina Bay entertainment and business districts, JW Marriott Hotel Singapore South Beach will be a perfect option for corporate and leisure travelers alike.

The Singapore EDITION
EDITION’s expansion in Asia continues with the first project in Singapore, due to open its 190 rooms to the public in 2019. Located in one of the chicest neighborhoods, the EDITION will reinvigorate the hotel sector with its luxury-lifestyle brand that combines the personal, intimate, individualized and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International. The EDITION Singapore’s design and services will take into account Singapore’s embrace of the future, technology and arts & culture, and will be a place where travelers and locals alike will want to congregate, to celebrate and contemplate life.

The hotel will boast an enviable location in the famous Orchard district, right in the heart of the city, which offers an array of shopping and entertainment options, ranging from luxury malls to unique local finds.

JLL Hotels & Hospitality Group acted as the exclusive advisor to CDL in the negotiation of both deals.

About South Beach Consortium Pte. Ltd.
South Beach Consortium Pte. Ltd., a partnership between City Developments Limited and IOI Properties Group Berhad, is the developer of South Beach, a mega integrated development strategically located on Beach Road bordering Singapore’s Central Business District. South Beach seamlessly blends four historic buildings on site (formerly military buildings and NCO Club of the old Beach Road Camp) with two new 45- and 34-storey towers.

The integrated development comprises Grade A office space, luxury residences, a luxury designer hotel, retail space and a club.

South Beach’s convenient location directly links it to the newly completed Esplanade MRT station and City Hall MRT Interchange. Through an extensive network of arterial roads and expressways, Singapore’s prime business hub – comprising Raffles Place and the Marina Bay Financial Centre – can be reached in mere five minutes, while Orchard Road and Changi Airport are under 15 minutes away.

With a distinctive design including a state-of-the-art environmental canopy, South Beach has already won two green mark platinum awards and is set to be the new defining structure in Singapore’s vibrant skyline.

Source:- Marriott

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