Southeast Asia tourism bodies focus on unique new attractions

Published on : Thursday, January 29, 2015

download-414-300x146In a bid to draw visitors from the region and beyond national tourism organisations in Southeast Asia are showcasing unique new attractions this week.

“Asean Tourism Forum” is being held in Myanmar’s capital, Thailand, Myanmar, Malaysia, Singapore, Indonesia and the Philippines.


At the event national a tourism campaign for this year was unveiled, focusing mainly on local products and unique communities.
According to Thai Tourism and Sports Minister Kobkarn Wattanavrangkul the government would develop unique products in many provinces as new attractions for local and foreign tourists, which would boost income for the communities and increase employment in rural areas.

Governor of the Tourism Authority of Thailand, Thawatchai Arunyik, said at the moment the biggest challenge for the Kingdom was to achieve the targeted level of tourism revenue.


The agency is also preparing to present 12 secondary cities for those seeking less-crowded gateways, 12 monthly mega-events and a domestic campaign.

“Discover Thainess” campaign targets 28 million visitors, generating an estimated Bt1.35 trillion from the international market, and 151 million trips generating Bt800 billion from the domestic market.

The country observed 24.7 million foreign visitors last year, a drop of 6.6 per cent from the 2013 number.


Asean tourists accounted 6.6 million or 26.7 per cent of the arrivals.
Myanmar is aiming about 5 million international tourists this year, up sharply from 3.1 million arrivals last year.

The country’s main tourism products are unspoiled places, as well as its culture and history.

This year the major challenge for Mynamar is the high level of hotel prices, particularly in Yangon and Mandalay.


However, when more hotels are completed in the next few years, room rates should be more varied.

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