Stefan Pichler appointed CEO of airberlin group

Published on : Tuesday, November 4, 2014

Airberlin-300x146airberlin today announced the appointment of Stefan Pichler (56) as Chief Executive Officer, as it moves forward with its previously announced restructuring programme to deliver long term sustainable profitability.

In his role as CEO of Air Berlin PLC, Stefan Pichler will be responsible for all group businesses and airline brands.


He will take over on February 1st, 2015 from Wolfgang Prock-Schauer, who will resign on his own request but remain with the Group and resume his previous position as Chief Strategy and Planning Officer to further support airberlin.

Stefan Pichler will take on the task of driving forward the Group’s turnaround programme, which aims to deliver sustainable profitability over the long term for airberlin. A 25-year veteran of the air transport industry, he has unrivalled experience in running profitable network, low-cost and charter airlines.

He joins from Fiji Airways, where he has been leading a turnaround programme to return the carrier, formerly Air Pacific, to profitability.


Fiji Airways recently reported its best ever first-half profitability and is on course to deliver record-breaking full year results. Stefan Pichler is also currently Chairman of Tourism Fiji, which accounts for 38 per cent of the nation’s GDP.

Before joining Fiji Airways, he was Managing Director & Chief Executive of Jazeera Airways, where his successful turnaround programme led to 13 consecutive quarters of profits, with industry-leading margins of 25.6 per cent in 2011 and 30.2 per cent in 2012.


Prior to that, he was Chief Commercial Officer and Deputy CEO of Virgin Blue Airlines, which became one of the most profitable global airlines in 2006 and 2007, with double-digit post tax margins. He also launched V Australia, which he served as Chairman until 2009.

He was Chairman and Chief Executive of Thomas Cook AG earlier on and also held various senior management positions at Lufthansa, culminating in a role as Chief Commercial Officer and Member of the Executive Board, accountable for sales and marketing worldwide.

Stefan Pichler said: “I am excited and look forward to joining the team of airberlin! It is a great opportunity to re-enforce the enthusiasm of our more than 31 million guests and to re-build the motivation and fighting spirit of our staff members around the globe.


This and only this will help us as a team to turn around our company and to be successful. I am fully committed to achieve what we all are looking for.”

Wolfgang Prock-Schauer will resume his position as Chief Strategy and Planning Officer, which he originally held when he joined the Group in 2012.


In this role, he will leverage his extensive network and revenue management experience in helping to reshape the networks of the airberlin Group and to deliver greater passenger choice and route profitability.

Dr Hans-Joachim Körber, Chairman of the Board of Directors, said: “We are pleased to get a strong leader for our senior executive team with the appointment of Stefan Pichler.


He has an outstanding track record of senior leadership positions in successful airlines and is a most welcome addition to the airberlin team. I am sure he will have an immediate positive impact.

I would like to thank Wolfgang Prock-Schauer for his work since January 2013 in developing and initiating our turnaround strategy.


I am delighted he has agreed to take on the strategy and planning role which he originally held, as we shape the airline for the future.”


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