Summer cricket and kiwi classics for visiting Indian media and travel trade

Published on : Friday, January 24, 2014

Picture2-300x163While the Black Caps battle it out against the Indian cricket team, Tourism New Zealand is also putting on a show for visiting Indian travel trade and media.

The group are currently in the country to see for themselves a little of what is in store for visitors during the 2015 ICC Cricket World Cup.

It is hoped the visit will help them to encourage more Indian visitors to New Zealand both now and over the tournament period.

Five media outlets, seven trade partners and six incentive companies are all enjoying at least one game in the current One-Day International series and taking in some of New Zealand’s most unique and iconic tourism experiences.

The group were welcomed to the country by Tourism New Zealand Chief Executive Kevin Bowler and cricketing legends Sir Richard Hadlee and Sunil Gavaskar, at an event at Sky City.

Tourism New Zealand’s Director of Trade, PR and Major Events Justin Watson says the activity is part of its increased focus on India as a source of visitor arrivals, and the build-up to the 2015 ICC Cricket World Cup.

“While we have long had a presence in India, the Government’s Budget 2013 increase in funding for tourism has enabled us ramp up our activity, significantly.

“We have hired new staff for the office, increased our programme of activity to cover the full marketing mix and are now able to offer more famils of this nature to our travel partners and media in market.

“The 2015 ICC Cricket World Cup, co-hosted by New Zealand and Australia, will provide the perfect opportunity for us to market a New Zealand holiday to eager cricket fans and families – of which there are millions in India.

“Our message is that the ICC Cricket World Cup is the perfect opportunity to experience the buzz of a high stakes global sports event with ample time to explore a stunningly diverse AND BEAUTIFUL country in between matches.

“What we learnt from the Rugby World Cup 2011 is that sporting fixtures like this not only encourage “super” fans to travel but also provide the trigger for those already dreaming of visiting New Zealand to go out and book their trip.

“By bringing the trade and travel media down to New Zealand during the current ODI tour, we can give them a taste of what will be on offer in 2015 and support them to sell the story of a New Zealand cricket holiday to their clients and readers.”

Source:- Tourism New Zealand


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