Published on : Wednesday, October 9, 2013
San Diego ConventionIn a recent survey conducted by Red 7 Media Research and Consulting, meeting planners demonstrated just how important a contiguous exhibit hall is for the San Diego Convention Center (SDCC) Expansion project. Of the 129 convention, exhibition and conference producers surveyed, 64 were clients and key prospects of SDCC. An overwhelming 98% of the SDCC clients/key prospects stated that it is “ extremely important/critical” or “very important” to their organization to have a contiguous exhibit hall in a single venue complex and 94% said that having contiguous halls within a single convention center building is an “absolutely critical, must have element” when booking.
When asked if they were likely to select a host city if the primary convention center is not a single facility with contiguous exhibit halls, 89% of SDCC clients/prospects answered that they were not likely to. Ninety five percent said that they would absolutely not book two venues that are six city blocks apart.
“Our top criteria for selecting a venue for our event is contiguous space. We do not consider venues that do not have this,” said one respondent. While another stated, “We can’t fit in San Diego without the expansion. We tried two halls in other cities and the feedback was bad from attendees and exhibitors. We need 750,000 square feet of all one level, all one hall contiguous space. It is a deal breaker for us.”
“Our clients have told us repeatedly that a contiguous exhibit hall under-one-roof is critical to their success,“ said Carol Wallace, president and CEO of the San Diego Convention Center Corporation. “The current expansion plans will meet the needs of our clients well into the future and ensure we can build on the success of this facility.”
On Thursday, October 10, 2013, current expansion plans, which include the creation of the largest contiguous exhibit hall on the West Coast, will go before the California Coastal Commission for approval. A permitting milestone in the project’s progression and the conclusion of a year-long review process, Coastal’s approval is the last major requirement before the project’s anticipated groundbreaking next year.
Red 7 Media publishes business magazines and produces executive conferences and trade shows in the event and media industries. Red 7 Media Research and Consulting helps leaders in the event and media industries analyze data and information to make more informed business decisions by working with trusted brands, industry leading data and market expertise to provide clients with insights and improve their business performance.
The San Diego Convention Center Corporation is a public benefit corporation created by the City of San Diego to exclusively manage and operate the 2.6 million sf waterfront facility. Now celebrating nearly 25 years of success, the San Diego Convention Center has generated $22.9 billion in regional economic impact, $430.3 million in tax revenues and supports 12,500 jobs countywide.