Published on : Thursday, June 5, 2014
A number of locations in Aberdeenshire where visitors and locals alike can enjoy a Brilliant Moment are to be showcased in a new one-minute advert to be screened on STV.
The advert, which will be broadcast Scotland-wide between June 4 and 11, shows the Mackinlay-Vich family from Edinburgh visiting a number of attractions in Aberdeenshire – an area of Scotland that they hadn’t previously visited and which they now plan to return to.
These included the Museum of Scottish Lighthouses in Fraserburgh, Macduff Marine Aquarium, RSPB Troup Head Reserve, home to the only mainland gannet colony in Scotland; Crathes Castle and grounds and Go Ape at Crathes Castle, mountain biking near Banchory, Dunnottar Castle at Stonehaven (which included seeing dolphins off the coast) and eating out at Buchanan’s Restaurant at Woodend Barn.
Filming for the advert took place over the weekend of May 24 and 25 and Aberdeenshire and its coastal and in-land attractions are shown off to their very best.
It will be shown at a variety of different times each day, including during Coronation Street, the ITV lunchtime news and during the final of Britain’s Got Talent on Saturday evening (7 June).
Lindsay Mackinlay said: “A holiday to Aberdeenshire has been long overdue and I confess we were a bit embarrassed that we had hardly explored the area before during our holidays in Scotland.
“We really didn’t know what to expect, which made the trip fun too. We had a great time and really wanted to stay for a bit longer! We have some unfinished business up there – namely to visit some of the stunning beaches we saw in the distance!”
Philip Smith, VisitScotland Regional Director, said: “This fantastic advert showcases everything that is great about Aberdeenshire and why people should visit, using a number of the region’s greatest assets. The Brilliant Moments campaign flags Scotland up as a must-visit holiday destination but it’s also about Scots enjoying events right on their doorstep.
“The advert is the culmination of an extensive spring/summer campaign which has featured a mix of communication channels, including national print, radio and online advertising and highlights the excellent partnership between VisitScotland, Aberdeenshire Council and the regional Destination Management Organisations.”
Aberdeenshire Council’s Provost, Jill Webster, said: “In Aberdeenshire you really will find the very best of Scotland. From award-winning beaches and serene stately homes to the hustle and bustle of beautiful seaside towns and exciting activities for kids, there is something for everyone.
“We are excited to be working with VisitScotland to highlight some of Aberdeenshire’s fantastic assets and encourage more visitors to experience everything we have to offer.”
The £5.3 million VisitScotland Brilliant Moments marketing campaign was launched in November by First Minister Alex Salmond in Edinburgh and includes a £3 million investment in TV involving ‘real’ people. It is a multi-touch campaign and includes extensive marketing, advertising and PR.
Brilliant Moments replaces the VisitScotland ‘Surprise Yourself’ campaign which has been running for almost three years. Brilliant Moments focuses on the global events taking place in Scotland in 2014, as well as demonstrating the friendliness and welcoming nature of people living in Scotland, through the sharing of their personal adventures and experiences.
Source:- VisitScotland
Tags: VisitScotland
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