Published on : Friday, March 28, 2014
Visitors will Love Every Second of winter in Sydney, with an exciting and spectacular array of Sydney-only events and new experiences, showcased in a tourism campaign, launched today by Minister for Tourism and Major Events, George Souris.
The NSW Government has invested almost $2 million in a tourism campaign entitled Love Every Second and Vivid Sydney, developed and delivered by the Government’s tourism and major events agency, Destination NSW, which features moments in time that encapsulate key experiences, attractions and events to be discovered in Sydney during the winter months.
“The NSW Government launched Love Every Second campaign in 2012 and it continues to deliver exceptional results, reinforcing Sydney’s position as the number one destination in Australia for visitor numbers, nights and expenditure.
In 2013 this campaign contributed more than 1.67 million visits to the Sydney.com website and more than 327,500 sales leads to the tourism industry,” Mr Souris said.
“Vivid Sydney continues to be a centrepiece of the campaign, alongside the blockbuster winter calendar of events including Strictly Ballroom The Musical, State of Origin Game 2, Italian football greats Juventus vs Australia’s A League All Stars, Ferrari Racing Days and The Lion King.
“The vibrant colours of Vivid Sydney set the scene for a stunning season of exclusive events that will once again make Sydney the hottest destination this winter”.
Mr Souris said that the Love Every Second creative will appear across print, outdoor and digital media, including the 40-page full colour magazine Sydney in Winter: Love Every Second, inserted into more than 2 million newspapers across Australia and New Zealand and available on the Apple Newsstand from early May.
Destination NSW CEO, Sandra Chipchase said the Department was working with a number of industry partners to deliver fantastic travel offers as part of the campaign including Qantas, Accor Hotels, Wotif, Lastminute.com.au, Webjet, Zuji, and Toga Hotels.
She added that the Love Every Second campaign is in-market for four months from Sunday 30 March, 2014.
Source:- Destination NSW
Tags: Destination NSW
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