• NSW records 15% growth in tourism spent

    Published on : Thursday, December 3, 2015

    International visitors to NSW spent more than $8 billion during the last 12 months, an increase of 15 per cent compared to last year, with a significant jump in visitors from China.     Minister for Trade, Tourism and Major …

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  • Expedia signs strategic partnership with Sydney and NSW

    Published on : Wednesday, August 26, 2015

    Sydney and NSW will be promoted globally through a new one-year strategic partnership between the Expedia Group and Destination NSW.     Minister for Trade, Tourism and Major Events Stuart Ayres said the exciting new partnership with the Expedia Group, …

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  • NSW joins with China‚Äôs largest online travel agency

    Published on : Wednesday, August 19, 2015

    Minister for Trade, Tourism and Major Events Stuart Ayres signed the Memorandum of Understanding (MOU) at a meeting with Ctrip executives in Shanghai today.   Destination NSW is the first State Tourism Organisation in Australia to enter into a formal …

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  • Tourism marketing steps up with Instagram ad campaign for NSW

    Published on : Wednesday, June 17, 2015

    Where advertising in destination promotion is crucial for tourism, NSW has become the first Australian tourism organisation that has tied up with the new advertisement format, Instagram Carousel.   The life like views and the captivating images coupled with creative …

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