tourism australia

  • Tourism Australia launches indigenous campaign in Germany

    Published on : Wednesday, December 16, 2015

    Tourism Australia has launched a new promotion in Germany featuring Australia’s unique Indigenous tourism experiences.     The campaign, which runs until April 2016, will inspire travellers with the beautiful promotional film ‘Aboriginal Australia: our Country is waiting for you’ …

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  • Tourism Australia sparks marine interest in new campaign to draw tourists

    Published on : Thursday, October 8, 2015

    Tourism Australia has kicked off filming for a new advertisement featuring some of Australia’s most iconic aquatic and coastal areas. The ad forms part of the organisation’s $40 million multi-platform marketing campaign which will roll out across Australia’s key international …

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  • Tourism Australia introduces giant selfies to inspire Japanese travellers

    Published on : Wednesday, September 9, 2015

    Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.   Tourism Australia Managing Director John O’Sullivan said the campaign …

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  • Tourism Australia plans new campaigns beyond their eastern circuits

    Published on : Thursday, September 3, 2015

    Tourism Australia has recognised that the new generation is the key market to promoting tourism and it would be best to follow their passion when it comes to making new ad campaigns. Recently Visa and Tourism Australia are capitalising on …

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  • Australia showcases Indigenous tourism experiences for tourists

    Published on : Wednesday, July 15, 2015

    Tourism Australia is launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday. Entitled Aboriginal Australia: Our Country is waiting for you, the film was created …

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  • Tourism Australia showcases its beaches to attract tourists

    Published on : Wednesday, July 1, 2015

    Australia has recognised that the major thrust on its tourism lies in its beaches. Most tourists come to Australia to visit its beach and coastal harbor experience.     The Great Barrier Reef and the Aquatic wildlife pull 47 per …

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  • How Cricket World Cup added value to Australia’s tourism?

    Published on : Wednesday, July 1, 2015

    The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.     The …

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  • Tourism Australia inks three strategic tourism deals with China

    Published on : Wednesday, July 1, 2015

    Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually.     The wide-reaching, …

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  • Tourism Australia takes top spot in second regional heat of Routes marketing Awards 2015

    Published on : Tuesday, March 17, 2015

    During a lavish networking evening in the Yunnan Ballroom of the Intercontinental Kunming, Tourism Australia was announced as the overall winner of the Asia heat of this year’s Routes Marketing Awards. Over 800 aviation professionals were gathered to witness the …

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  • Tourism Australia continues focusing on food & wine tourism

    Published on : Friday, November 21, 2014

    Tourism Australia launched an $8.6 million advertising campaign for Restaurant Australia that’s focused on the country’s food and agriculture scene. The culinary campaign, launched in May, has become part of a long-term and overarching campaign, “There’s Nothing Like Australia,” based …

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