Published on : Wednesday, December 16, 2015
Tourism Australia has launched a new promotion in Germany featuring Australia’s unique Indigenous tourism experiences. The campaign, which runs until April 2016, will inspire travellers with the beautiful promotional film ‘Aboriginal Australia: our Country is waiting for you’ …
Published on : Thursday, October 8, 2015
Tourism Australia has kicked off filming for a new advertisement featuring some of Australia’s most iconic aquatic and coastal areas. The ad forms part of the organisation’s $40 million multi-platform marketing campaign which will roll out across Australia’s key international …
Published on : Wednesday, September 9, 2015
Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia. Tourism Australia Managing Director John O’Sullivan said the campaign …
Published on : Thursday, September 3, 2015
Tourism Australia has recognised that the new generation is the key market to promoting tourism and it would be best to follow their passion when it comes to making new ad campaigns. Recently Visa and Tourism Australia are capitalising on …
Published on : Wednesday, July 15, 2015
Tourism Australia is launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday. Entitled Aboriginal Australia: Our Country is waiting for you, the film was created …
Published on : Wednesday, July 1, 2015
Australia has recognised that the major thrust on its tourism lies in its beaches. Most tourists come to Australia to visit its beach and coastal harbor experience. The Great Barrier Reef and the Aquatic wildlife pull 47 per …
Published on : Wednesday, July 1, 2015
The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation. The …
Published on : Wednesday, July 1, 2015
Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually. The wide-reaching, …
Published on : Tuesday, March 17, 2015
During a lavish networking evening in the Yunnan Ballroom of the Intercontinental Kunming, Tourism Australia was announced as the overall winner of the Asia heat of this year’s Routes Marketing Awards. Over 800 aviation professionals were gathered to witness the …
Published on : Friday, November 21, 2014
Tourism Australia launched an $8.6 million advertising campaign for Restaurant Australia that’s focused on the country’s food and agriculture scene. The culinary campaign, launched in May, has become part of a long-term and overarching campaign, “There’s Nothing Like Australia,” based …
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