Published on : Thursday, September 8, 2016
Nationally recognized speakers, new marketing initiatives and new strategies to reach
the global travelers of tomorrow highlight the 2016 Hawai‘i Tourism Conference, Presented by the Hawai‘i Tourism Authority (HTA) and hosted at the world-class Hawai‘i Convention Center, the conference theme captures its focus: Transforming Tourism Together.
Although Hawai‘i is on track for a fifth consecutive year of record-setting visitor arrivals and spending, HTA President and CEO George D. Szigeti notes the conference’s primary objective is planning for Hawaii’s travel future.
“Global travel and the interests of consumers are evolving and Hawai‘i is adapting to how we reach them, especially millennials,” said Szigeti. “The tourism conference will combine the greatness of our islands, our host Hawaiian culture and natural beauty, with new strategies and insights on how to keep Hawai‘i foremost in the minds of travelers.”
An impressive roster of speakers and panelists has been secured from markets internationally and throughout the Hawaiian Islands, all to collaborate on how tourism, Hawai‘i’s most important industry, can remain vibrant and successful in 2017 and beyond.
On Sept. 27, internationally renowned photographer Steve Uzzell will present the keynote address at the opening general session.
Later that day, surfing – one of Hawai‘i’s gifts to the world – and two of its modern-day legends, Buffalo Keaulana and George Downing, will be honored at the Legacy Awards Luncheon. The day will also feature a Global Student Debate, in which local, national and international students will compete in a public forum debate on issues faced by tourism worldwide.
On Sept. 28, Don Wildman, the popular Travel Channel host, will serve as moderator for the general session, Immerse Yourself in Culture, Live Like a Local. Later that day, Noah Tratt, global senior vice president of Expedia, will offer his insight in the general
session, Flatter Than Ever: Defining the New Global Marketplace and Relating to Change.
On Sept. 29, Wildman will moderate the general session, Customized Travel and the Optimal Customer Experience: The Choice to Vacation Exactly How You Want with the Service You Deserve. It will feature Tom Merchant, CEO of Black Tomato, and Nick Hall, CEO of Digital Tourism Think Tank. On Sept. 30, the general session,
From Farmer’s Market to Market Square: The Global Guide to
Culinary Tourism, will have Adam Richman of the Food Network serving as moderator, and be highlighted by two of the nation’s most celebrated chefs, Jonathan Waxman and Roy Yamaguchi. Also that day, the advice of Gillian Zucker, president of the Los Angeles Clippers, and Chris Klein, president of the Los Angeles Galaxy, will be showcased in the general session, Game On: Sports as a Global Marketing Platform.
The conference will conclude with a general session Aloha Farewell Luncheon featuring a special presentation about the upcoming 75th anniversary commemoration of the Dec. 7, 1941, attack at Pearl Harbor that launched the United States into World War II.
There will also be 60 concurrent sessions throughout the conference addressing a wide range of topics important to the future of travel and Hawai‘i, including culture, the environment, LGBT travel, climate change, technology, and global marketing.
New marketing campaigns will be unveiled to support Hawai‘i tourism, with travel agencies and marketing partners from around the world in attendance. HTA will unveil its new virtual reality marketing for the Hawaiian Islands, introduce the next phase of its GoHawaii mobile app, and present a sneak peek of its new GoHawai‘i website that debuts next year. The GoHawai‘i mobile app is free and can be downloaded in the Google Play Store and Apple iTunes Store. It is offered in English, German, Japanese, Korean, Simplified Chinese and Traditional Chinese.
Source:- Hawai‘i Tourism